So you started a fashion business. Congratulations! The next step is to get people to buy the products that you’re selling.
These days, no one wants to step out of the house and walk for hours in shopping centres to update their wardrobe or find the perfect outfit. And they don’t have to. People’s social media feeds can show them exactly what they’re looking for and where to find it. In that way, social media is a godsend when it comes to marketing your fashion business. As a brand of any type or size, this is where you need to be.
While you still need robust marketing strategies like SEO and possibly some paid advertising when you’re just starting out, your primary focus can – and should – be social media. That’s where you’ll be able to build your reach and find your target demographic.
Here are the best strategies to market your fashion business on social media.
#1 – Post the best images regularly
Since there is so much happening on social media all the time, you only have a few seconds to catch your audience’s attention and make them engage with your content. This is why you need to put up the best images on your pages regularly. Whether it’s to announce a seasonal sale or the launch of a new collection, impactful posts will help draw the most number of eyes to your page.
There is no one size fits all approach to creating the perfect social media post. For some brands, the ideal post will include flashy colours, big and bold letters, and crucial information that people need to know. For other brands, pared back minimalism and select messages may be preferred. It all comes down to understanding your target customer and reflecting this through your own brand story and imagery.
Also, make sure to upload these posts consistently. The more active you are on social media, the more people will engage with your content and follow you for inspiration and updates.
If you’re unsure about how to create graphics for your business, try PosterMyWall for small businesses. The site has hundreds of thousands of templates that you can customise to create the ideal social media posts.
#2 – Give your page a personality
People are always more likely to engage with brands online if their social media presence is more personal as opposed to businessy and robotic. As a fashion brand, you can afford to be fun, quirky, sleek, and stylish all at the same time. Make your customers feel like you’re a close friend, ready to offer advice and inspiration at the drop of a hat.
For instance, talk to customers in a casual and fun – yet professional tone when they message you directly. Be helpful and accommodating. Show your customers that you’re there to help if they need assistance.
You can also use emojis occasionally and ask questions in the captions of your posts. This will prompt people to reply, and when they do, be sure to strike up a conversation with them in the comments.
#3 – Collaborate with a fashion influencer
If you want your fashion business to connect with an audience on a whole new level, then it’s time to find a slew of influencers to collaborate with. Skilled influencers create content that builds brand awareness and encourages people to buy what you are selling. Again, there is no one-size-fits-all approach to working with a fashion influencer. However, some of the ways you may get started include:
- Styling outfits with your range and sharing the content to social media whether in still photography, stories or reels.
- Utilising products from your collection to give your customers tips on how to dress for a particular event or season.
- Creating artistic flat lay photography with your products that will appeal to your customers.
- Allowing the influencer to ‘take-over’ your page for a day – posting content, hosting live discussions, listening and responding to comments.
Your fashion business can thrive on social media if you combine proven techniques with out-of-the-box ideas. This will help you build engagement, get valuable feedback, and create a genuine following that you can continue to engage and sell to. The more you refine and hone your online presence, the better it will grow.