As any modern, environmentally-conscious beauty enthusiast knows, beauty is about much more than just looking good on the outside. Makeup shouldn’t just make you look and feel good, it should do both of these things without harming animals or the planet.
Thankfully, the growing popularity of eco-friendly and cruelty-free makeup means that today, it’s easier than ever to find cosmetics that are as good for the planet as they are for your skin. But with so many options on the market, it isn’t always easy to tell which is right for you.
To help set the story straight and explain the many benefits of cruelty-free makeup, we’ve teamed up with the cruelty-free and vegan makeup experts at DB Cosmetics.
From the health benefits of vegan makeup to how exactly it helps the planet, read on for your ultimate guide to cruelty-free makeup.
What is cruelty-free makeup?
Sometimes known as “clean beauty” or “clean cosmetics”, cruelty-free makeup products are any cosmetics that aren’t tested on animals. This means that none of the individual ingredients – not just the finished product – are tested on animals, ruling out harmful, unnecessary processes like eye and skin irritation or sensitivity tests.
When shopping for cruelty-free makeup, look out for terms like “vegan beauty” or evidence of cruelty-free certifications like Certified Vegan or Certified Cruelty Free. To make these certifications easier to spot, many cruelty-free makeup brands will use the following icons on their packaging:
The benefits of cruelty-free makeup
Clean beauty products aren’t just good for our four-legged friends: They also come with plenty of benefits for the planet and people alike. Most clean cosmetics skip harsh chemicals or synthetic ingredients in favour of powerful natural ingredients that leave your skin looking better than ever.
From nourishing vegan mascara to lightweight mineral foundations and powders that let your skin breathe, cruelty-free makeup has become the go-to for beauty lovers concerned with the long list of chemicals in many cosmetic products.
What’s more, the use of natural cosmetics ingredients in clean beauty products means that they won’t damage ecosystems or waterways if they accidentally end up in the sink, or once empty packaging is disposed of.
How to build a cruelty-free makeup purse
Ready to make the switch to cruelty-free makeup? With their range of affordable, high-quality certified vegan beauty products, cult Aussie beauty brand DB cosmetics has made going cruelty-free easier than ever.
Our favourites include their bestselling Longwear Foundation, a full-coverage foundation with added SPF 15. Enriched with super-hydrating Vitamins C and E, Aloe Vera extract, and a potent peptide infusion, this certified vegan foundation will have your skin looking flawless all day long.
Build up your coverage with a foundation or buffing brush from the Stay Golden 8 Piece Brush Set, a selection of ultra-soft vegan makeup brushes. The variety of sizes and shapes will meet the needs of any makeup lover, and help you achieve looks ranging from dramatic night-time looks to on-trend no-makeup makeup.
For a naturaleveryday makeup look, pair the Longwear Foundation with DB Cosmetics’ Beyond Amplifying Mascara, a volumising mascara that conditions lashes while it lengthens and curls. The ultimate vegan waterproof mascara, the Beyond Amplifying Mascara uses Argan Oil and a secret Lash Food Complex to promote longer, thicker lashes – naturally!
Discover the world of clean beauty
Beauty shouldn’t come at a high cost. With certified cruelty-free cosmetics, you can get the look you want without compromising your ethics and environmental standards. Start making the switch by shopping online at DB Cosmetics today, or check out their blog for clean beauty tips and inspiration.