Beauty Trend – Purple, Mauve & Lilac Eyes

First we witnessed the popularisation of lilac hair, then it was berry-stained mouths that stole our attention, and now our eyes can get in on the action with purple-hued lids stacking up as one of the season’s biggest beauty trends for 2014 and beyond.

A bold, vibrant look at Matthew Williamson Spring 2015



Eyes were awash with soft plummy tones at the recent New York and London fashion weeks, and have been spotted across the lids of dozens of celebrities including Olivia Palermo, Rhianna, Scarlett Johanssen and Kim Kardashian. Often passed over in favour of safer browns and boring greys, purple eye shadow (and all it’s variants) is hugely versatile and suits most skin tones.

A soft hint of violet at NYFW. Via Pinterest


According to Tom Pecheux who mastered the makeup for Derek Lam at the recent NYFW Spring 2015 RTW collections, the key to wearing any shade of purple is “keeping your foundation light and the rest of your makeup minimal to stay cool rather than kooky.” Pecheaux also advocates keeping the focus on the top half of your eyes. “If you put this colour on your lower lashes, you’ll look like you got into a big fight the night before,” said  “And that’s definitely not cool or, for that matter, very pretty.”

Youthful and dewy at  Derek Lam (via IMAXTREE)


7 more tips for working with a purple eyeshadow:

  • Offset rich purple eyes with clean makeup and a nude lip
  • Swap your black and brown smokey eyeshadow routine for plum and burgundy
  • Smudge and blend a berry lipstick onto lids for a dewy look
  • Swipe a coat of purple mascara over black for depth and interest
  • Pastels and light lilacs tend to look youthful and girly
  • Bold and bright shades with dense coverage can look quirky
  • Dark berry tones look glamourous and moody.

Cara looking clean and fresh in a bright, yet sheer shade back in 2013 at Jason Wu (via


Is blue more your colour? Check out FASHION WEEK BEAUTY: INTO THE BLUE

What do you think of the purple eyeshadow trend – do you think it’s here to stay… would you wear it? Let us know in the comments below!






  • Reply Katrina Monday 19th March, 2018 at 11:47 pm

    These colours look amazing on the models

  • judi1
    Reply judi1 Monday 29th September, 2014 at 2:07 pm

    Like purple shades.

  • Reply Jane Saturday 27th September, 2014 at 2:29 pm

    It looks awesome on the first model as it really suits darker skin. It could end up looking like bruised eyes on some though.

  • Reply yslyenom Saturday 27th September, 2014 at 12:01 am

    Nothing wrong with the colours just the way they’re put on is a bit too much.

  • Reply lovelyloves Thursday 25th September, 2014 at 9:29 am

    I’m not sure I Iike the look

  • Reply xlilda Sunday 21st September, 2014 at 4:30 pm

    Not sure how this would go as an every day look..

  • Reply amanda6393 Friday 19th September, 2014 at 9:21 am

    Soft lilac looks nice, but I don’t like the really bright look.

  • Reply Whatthe Thursday 18th September, 2014 at 4:54 pm

    These colours look great when they are professionally done – as always!!

  • Luci
    Reply Luci Thursday 18th September, 2014 at 4:13 pm

    Love this for Spring!

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