Last week, we were whisked off to Crane in Potts Point by Uber Sydney for the launch of the BEST SHOE EVER competition?
Shoes of Prey and The Iconic have teamed up to launch this super fun competition, with editors, bloggers and fashion insiders invited to chat through the mission to find the greatest shoe of all time.
Co-founder Jodie Fox of Shoes Of Prey outlined how her quest to find her best shoe ever actually led to the brand’s inception. “For me it was about finding exactly what I wanted – the right colour, the right height, the right wearable-but-awesome style – and I know that’s something that all women go through.”
Says Finn Haensel, co-founder of The Iconic, explained why the competition was so exciting for them, “Where we serve the whole Australian market with a huge range of products, Shoes of Prey serves the market with very specific custom-made shoes. The exciting thing for us is to combine these two things into a crowd-sourced approach where we uncover great designs, let shoppers vote and bring a extraodinary product to market.”
Enter the comp to design the BEST SHOE EVER here!
The ultimate prize for the winner includes: a handmade pair of their winning design, a featuring profile in FAMOUS magazine, their shoe design showcased and mass-produced by THE ICONIC, Australia’s largest online retailer.