We Love: The Iconic X Shoes Of Prey

Last week, we were whisked off to Crane in Potts Point by Uber Sydney for the launch of the BEST SHOE EVER competition?

Shoes of Prey and The Iconic have teamed up to launch this super fun competition, with editors, bloggers and fashion insiders invited to chat through the mission to find the greatest shoe of all time.

Co-founder Jodie Fox of Shoes Of Prey outlined how her quest to find her best shoe ever actually led to the brand’s inception. “For me it was about finding exactly what I wanted – the right colour, the right height, the right wearable-but-awesome style – and I know that’s something that all women go through.”

Says Finn Haensel, co-founder of The Iconic, explained why the competition was so exciting for them, “Where we serve the whole Australian market with a huge range of products, Shoes of Prey serves the market with very specific custom-made shoes. The exciting thing for us is to combine these two things into a crowd-sourced approach where we uncover great designs, let shoppers vote and bring a extraodinary product to market.”

Enter the comp to design the BEST SHOE EVER here!

The ultimate prize for the winner includes: a handmade pair of their winning design, a featuring profile in FAMOUS magazine, their shoe design showcased and mass-produced by THE ICONIC, Australia’s largest online retailer.


  • Reply Ian Thursday 13th June, 2013 at 4:49 pm

    Shoes of Prey is such a great concept.

  • Reply dj23249 Tuesday 11th June, 2013 at 7:22 am

    The green ones in the last shot look so cool

  • ChloeArizona
    Reply ChloeArizona Sunday 9th June, 2013 at 7:14 pm

    I entered!!! xx

  • Reply dj23249 Friday 7th June, 2013 at 3:49 am

    Looks fantastic

  • Reply yslyenom Wednesday 5th June, 2013 at 3:07 pm

    Beautiful photos. Bet you had a great time.

  • Reply BellaB Wednesday 5th June, 2013 at 1:03 pm

    I look forward to seeing the results.

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