Label Love: O2 Wear

I want to introduce you to O2wear, a beautiful Australian based label, created by founder Anna Malovka in 2011.

After spending several years working as an accountant in Adelaide, Anna decided to let her creative side rule and created O2wear during the two years she spent living and studying in Beijing and Shanghai.

Basically O2wear focuses on luxe, beautiful basics which every woman needs for the day to day. Couture and six inch stilettos are all well and good but there is something about that luxe basic that adds a little something special to your day.

The range is made entirely from amazingly soft bamboo viscose. Native to China, bamboo grows prolifically with very little need for irrigation or pesticides, unlike many other areas in the world making it a more sustainable option than many other fibres. A bit of spandex keeps it fitted and staying in shape.

Says Anna of the choice of materials, “I spent a considerable amount of time researching, contacting and visiting factories while I was living in China, looking for the right mix – a quality product made by a reputable company with a focus on sustainable materials.”

If you have ever shopped bamboo products before you will know how amazing they feel. But there are also a whole heap of amazing benefits to using bamboo products.

In particular they are Eco-Friendly (if sourced from the right producers). Bamboo is a very hardy crop and can be continually re harvested (just like that mystical Tim Tam packet). Crops of bamboo also product more raw fibre than other materials and don’t require pesticide usually.

The material is also SUPER soft, and for a tactile person like myself, this is paramount. I am totally anal about what touches my skin and anything polyester feels like a cheese grater against me! Its also perfect for sensitive skin.

Bamboo products are also antibacterial, have uv protecting qualities and are biodegradable. Have I sold you yet??

Want to snag an O2wear piece for yourselves?? You could win this gorgeous long sleeved shirt from O2wear in your preferred size, just comment below with your winter must haves to go in the draw to win!



  • Reply stels Saturday 31st August, 2013 at 2:49 pm

    looks great!

  • Reply Sparkles17 Thursday 29th August, 2013 at 2:50 pm

    Looks super comfy!

  • Reply dj23249 Monday 19th August, 2013 at 6:17 am

    Looks so comfy

  • Reply VilmaHandley Saturday 17th August, 2013 at 7:17 am

    Wow! At last I got a web site from where I know how to really take useful data regarding my study and knowledge.

  • Reply BellaB Saturday 10th August, 2013 at 8:05 pm

    Sounds absolutely beautiful. Assume this is closed now, but my must haves for winter include a lovely warm jacket that will go with most things, and a collection of scarves to change it about a bit.

  • Reply pearl06 Thursday 18th July, 2013 at 10:42 am

    Love these basics

  • Reply Bloggers Love: O2 Wear | BreakfastWithAudrey Monday 1st July, 2013 at 4:45 pm

    […] A few weeks ago we introduced you to O2wear, a ethically produced bamboo based line of products that range from tops to leggings (you can read up on the article here). […]

  • Reply seadragon Wednesday 12th June, 2013 at 7:37 pm

    I have some bamboo undies and tops, the softness and fit is amazing! I used to wear bulky hoodies in winter but they take too much electricity to dry in cold weather so now my essentials are lots of thin layers which trap body heat so I get warmth without the bulk so your long sleeved shirt would fit “seamlessly” into my wardrobe!

  • Reply Custom suits Tuesday 11th June, 2013 at 3:31 pm

    Would love my wife to wear those, she’ll look perfect and hot! The material used was well explained and enticing Tash, hope to see more of her designs!

  • sommy7
    Reply sommy7 Tuesday 11th June, 2013 at 10:49 am

    Too cool clothing!!

  • Reply go_go_anna Monday 10th June, 2013 at 9:54 am

    i love how ethical this label is and I love bambo blends I have heaps of bamboo blend socks and undies and they are amaazing! my winter must are soup, a good book and curling up on the couch 😛

  • Reply nini Monday 10th June, 2013 at 9:52 am

    must haves def hav to be my fave beanie and a peacoat that was my grannys from the sixties.lvoe this brand!

  • Reply Jordan Dahan Monday 10th June, 2013 at 9:50 am

    My winter must haves are paw paw cream for my lips, a cashmere jumper and leather pants 🙂

  • Reply Joanne Cullen Sunday 9th June, 2013 at 9:41 pm

    Winter essentials 101:-
    Long black leather boots
    Short boots
    Pea Coat
    Skinny black jeans
    and a SMILE

  • Reply roslyn reiss Sunday 9th June, 2013 at 7:06 pm

    great warm underware is essentual to this winters musthaves!!!!!

  • Reply MandyS Friday 7th June, 2013 at 12:28 pm

    I can’t get through winter without wearing leather, love my leather jacket &/or skirt. More importantly, it’s all about basics that go with my leather garment.

  • Reply jenny Friday 7th June, 2013 at 10:40 am

    Love a warm top, tight jeans and some boots – smart, classy casual – medium

  • Reply chelky Friday 7th June, 2013 at 12:13 am

    Good pair off boots a nice woolen scarf a big thick jacket jeans and a good ling sleeve tee that will match with anything if you want to go out
    then just ugh boots , a good scarf ,a long sleeve shirt and a good pair or p.j pants or trackies to be at home in
    best winter ever

  • Reply chelsea Friday 7th June, 2013 at 12:08 am

    Winter must have is a ling sleave shirt especially coming from Victoria
    it looks so comfortable and warm just what you need to wear under a nice outfit or even biking it around at home watching tv

  • Reply yslyenom Thursday 6th June, 2013 at 8:03 pm

    They look comfy.

  • Reply Judy Elliott Thursday 6th June, 2013 at 7:29 pm

    An ideal Winter garment for under outfits or on its own

  • Reply erinjayne Thursday 6th June, 2013 at 6:27 pm

    Winter must haves – skinny jeans, boots, long sleeve tea and a beautiful chunky woollen scarf! With a cup of tea!

  • Reply Katie Allen Thursday 6th June, 2013 at 5:50 pm

    Winter essentials : boots, bright colored scarves, oversized woolen jumpers and beanies galore !

  • ChloeArizona
    Reply ChloeArizona Thursday 6th June, 2013 at 4:23 pm

    Essentials: black skinny jeans, leather jacket, thick cardigan/jumper, boots, printed scarves, long sleeve tops, trench coat.


  • Reply miss_cleo4 Thursday 6th June, 2013 at 4:17 pm

    I have just found this awesome range but have yet to try it, love the fact there is eco-fashion out there plus its my favourite colour black!!

  • Reply stels Thursday 6th June, 2013 at 4:06 pm

    lovely boots and the stock standard long sleeved shirt!

  • Reply dj23249 Thursday 6th June, 2013 at 7:00 am

    Boots, scraves and a warm jacket to brave the wintery cold in Melbourne. Size M Thanks

  • Leave a Reply

    Your email address will not be published.