BWA Chats To: Fashion Force, Steph Adams!

It was a pleasure to catch up with Aussie fashion force and creative maestro Steph Adams. Steph, a fully paid-up member of the fashion industry (2 decades – but who’s counting!) is well-known for her international work in Art Direction, having worked at British Vogue, Harpers Bazaar, Elle, Marie Claire, Conde Nast Traveller, Vogue Australia, GQ, Vogue Living and Grazia. In conjunction with her work at the glossies, Steph has worked for dozens of luxury brands as well – ranging from Chanel to Tiffany’s through to SKII and net-a-porter. With hundreds of thousands of fans, Steph can now add blogger to her list of talents. Her super-popular personal blog showcases her passions, travels and observations to a global audience.

Steph Adams. via


BWA: Your impressive fashion journey includes model, Art Director and now pre-eminent blogger! What has been the most memorable element of your time in the fashion world?

It has all been memorable in different ways, but I guess that everything that you do in your life brings you to the present moment, and if you can tie that all in together, then it makes it all worth while.

BWA: Did you plan your career in fashion carefully or did it unfold organically?

It was definitely not planned, but once a few things start coming toward you and they feel right, then you create your own path.

BWA: How would you describe your aesthetic

Art direction is art directing photo shoots for brands and campaigns and coming up with the concepts as well as designing the pages. Instagram is basically art directing your own life and well the blog is more of a passion in where I do use design and some art direction with some of my blog posts. 

BWA: How would you describe your personal style?

I think a person’s style evolves over time. Mine is more classic. I love the old Hollywood glamour of Grace Kelly and Marilyn Monroe as well as the style of Jackie Kennedy.

BWA: What trends are you loving at the moment?

I love the long maxi dresses as seen on Emilio Pucci SS 2015 as well as some of the more structured pieces on Balenciaga SS 2015 from Paris Fashion Week. Although I don’t really follow trends, I try and stick to the styles that actually suit my shape and keep to classic pieces that will work in my wardrobe in years to come. 

BWA: Do you write your blog specifically with an audience in mind, or is it more of a personal diary for you?

It’s more personal, but I try to keep the reader in mind. Its hard with an international following as the seasons are very different to that in Australia to Europe and America. We have our Summer and they are just going into Fall.

BWA: Where would you like to take in the future?

There is an exciting project in the pipeline that will be launched next year. Obviously it’s evolving, but I’m just taking it one step at a time. 

BWA: How do you manage your workload, running your blog and other creative interests in such a fast-moving industry?

It’s been really hard actually. I finished a 135 page coffee table book for a client last month meanwhile trying to run the blog, it was quite difficult!

BWA: Any advice for aspiring bloggers?

The blogging industry is booming at the moment and it will continue to move forward with progressive speed. The ones that remain ignorant with their heads in the sand will only be left behind. It’s just the way the world is moving forward.

BWA: What is your motto in life?

To be kind to the people around you. I have no time for other people that put people down because of their own short comings. 

BWA: Who, and or what are your major inspirations?

My husband has been an amazing inspiration in my life.

BWA: What would be your perfect day?

A green juice, followed by a walk and a coffee, pilates, lunch with friends and a massage in the afternoon, dinner with my husband at a local restaurant. 

BWA: What do you see as being the biggest challenge to blogging and / or publishing?

Just being consistent, that’s possibly one of the hardest aspects to it. Publishing requires a little bit more work than blogging. They are both very different.

BWA: What are 5  items you cannot live without?

1) A good pair of sunglasses
2) Quality leather hand bag
3) Someone to laugh with
4) Simple classic black dress
5) Sunscreen


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  • Reply candicelee22 Tuesday 4th November, 2014 at 1:01 pm

    Great interview

  • Reply sammyrose Saturday 1st November, 2014 at 10:07 pm

    Ahhh I love her she’s so cool

  • Reply anthea.tapper Friday 31st October, 2014 at 11:25 am

    Such a huge fan of the both of you – such incredible inspirations for women in business!

  • Reply yslyenom Tuesday 14th October, 2014 at 12:00 am

    100% agree with 5 things you can live without.

  • Luci
    Reply Luci Monday 13th October, 2014 at 2:52 pm

    Loving maxis too- great tips 🙂

  • Reply Whatthe Monday 13th October, 2014 at 9:24 am

    She’s so clever!

  • Reply xlilda Monday 13th October, 2014 at 1:55 am

    Shall check the blog out

  • Reply Sarah Monday 13th October, 2014 at 1:03 am

    Great article but why so many spelling errors?

    It is = it’s

  • Reply Whatthe Saturday 11th October, 2014 at 9:03 pm

    I can relate to the sunnies & sunscreen!

  • Reply Whatthe Friday 10th October, 2014 at 11:26 am

    Love her tips! Thanks BWA.

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