Trend Update: Sport-Luxe > Normcore

Story By: Tracy Samimi & Zoe Grant

Gym Class ’14 Represent: Arguably the hottest trend of this year is one that embodies a comfortable Sport Luxe / Normcore edgy yet slouchy look all-in-one.

(Editors note: What on earth is Normcore? The New York Times defines it thus: “Normcore (noun) 1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire” So that clears that up.)


Dust off those tights and sweats (no, not the Olivia Newton-John bad boys) and pair them up with Marants or those coveted Nike kicks and join the movement.

For inspiration, look to El Presidente Pip Edwards (General Pants’ Creative Director and all-round cool girl) who leads this fashion-savvy pack, with Christine Centenera of Vogue Australia coming in a close second, and Amanda Shadforth of OracleFox blog rounding out the team in third!

Our tip: Mix feminine with the relaxed, minimal, and sporty pieces in your wardrobe and you’re guaranteed success. We’re talking hoodies around the waist, bombers, jersey tee’s and if you’re a brave fashionista – those track pants. Our biggest tip of all – less is more!

NB: you do not have to be athletic to join the Sports Luxe team.  It’s all in the attitude!

Celine Deep Square sunglasses (look for less: here) | MaxMara breasted coat (look for less: here , here and here) | Adidas Trefoil shirt | Balmain Panelled denim mini skirt (look for less: here and here) | Isabel Marant Bobby sneakers (look for less: here) | Alexander Wang Prisma Skeletal backpack (look for less: here and here) | Ice Watch Forever Blue

Tracy & Zoe two in a million

Instagram: @twoinamillionblog

More crazy trends here: FASHION’S MOST WANTED

What do you think of the updated sport-luxe trend? Is this something you would wear? Let us know in the comments below, and earn valuable BWA Dollars for doing so!




  • Reply yslyenom Thursday 31st July, 2014 at 12:05 am

    But the rest, if I were younger…

  • Reply BellaB Sunday 27th July, 2014 at 7:55 pm

    Not for me, I’m afraid.

  • Reply sarsam Sunday 27th July, 2014 at 5:01 pm

    Looks great, can’t wait to try!

  • Reply stels Sunday 27th July, 2014 at 4:53 pm

    don’t think it’s for me!

  • Reply yslyenom Friday 25th July, 2014 at 11:54 pm

    Love the sneakers. Would wear them.

  • Reply daysofourlives123 Friday 25th July, 2014 at 9:32 pm

    Sport luxe is so in at the moment. Im loving the new Sportitude range by Cotton On Body!

  • Reply coyleshana Friday 25th July, 2014 at 4:37 pm

    not a fan of this style

  • Reply Whatthe Friday 25th July, 2014 at 9:40 am

    That watch is stunning!

  • Reply amanda6393 Friday 25th July, 2014 at 9:34 am

    Bring on the casual look!

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