Negative Space: The Hot New Nail Trend for 2015

BY: VANESSA ROBERTS

The spring ’15 runways at New York Fashion Week have shown us a fair share of interesting nail trends, some of which are about to get even bigger in the coming months.

Nicole Lee, co-founder of NYC based cosmetic brand LAQA & Co., points us to the latest nail trends coming right off the NYFW catwalks.

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“This year we’ll be seeing sweet pastels, metallic hues, clean whites and the new favourite, negative space – that’s graphic nail art designs that show a little bit of naked nail.”

Negative space nail art is definitely the next trend to follow, having invaded the catwalks of Clover Canyon, Charlotte Ronson, KYE by Kathleen Kye, and Creatures of Comfort.

The trend is a blend of minimalism and playful creativity, where nail artists have fun with defining geometric shapes, leaving an end result that is simple yet classy.

If you’re looking to jump on the negative nail space band wagon, here’s a few of our favourite products straight from the US, available at new beauty e-tailer Lulu and Lipstick.

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1. LAQA & Co.

Nicole Lee’s LAQA & Co. cosmetic line is made up of a range of nail and lip products that offer more than simply beauty products to their customers – each product is a balance between convenience and art, with simple to use products that each give a vibrant colour experience.

LAQA & Co. is also dedicated to supporting young artists by featuring their artwork on their packaging, and giving the artists a cut of the profits they make on the product. Every month, LAQA & Co.’s website also features a different artist, with information about their work.

LAQA & Co.’s nail pens mark the line’s very first beauty product, and are a must have for creating a convenient and graphic look.

Bounty Hunter ($22), a bright neon pink, is perfect for drawing bold and defined lines, and a great colour for creating contrast against negative spaces!

2. Obsessive Compulsive Cosmetics

OCC’s Nail Lacquer range took off as a partnership with Cheslea Art Museum for the opening of its ‘Dangerous Beauty’ exhibit.

Since then, the range has gained a reputation for being deeply pigmented and Five-Free – meaning that it doesn’t contain the five harmful chemicals so commonly found in nail polishes. Even better, OCC is also 100% vegan and cruelty-free!

Pleasure Model ($24), a shimmery pearly pink, is the essential colour for complimenting a girly, daytime look. Channel your inner princess with this gorgeous, oyster shade!

3. Lime Crime

Lime Crime cosmetics began as one girl’s fairytale dream to bring colour to the dull palettes of the beauty scene.

It represents a bold colour revolution made up of women who believe in the expression of their identity through vivid and unapologetic colours that defy the rules of the beauty industry.

Peaches and Cream ($15), a gorgeous, pastel peach, adds the perfect touch to the summer outfit you’ll be wearing when the warm weather hits!

Need more convincing? Here’s some of our favourite negative nail space examples: