My Week At VAMFF 2015

This year’s VAMFF (Virgin Australia Melbourne Fashion Festival) was a veritable whirlwind of fashion shows that spanned an entire week. Local labels were showcased across several runways which included: ‘Premium Runways’, ‘Target Runway’, ‘The Grand Showcase’ (featuring Josh Goot), ‘Independent Runway’ and the ‘National Graduate Showcase’.

Needless to say, the week was a fun yet busy one!

Backstage at VAMFF 2015. Image:

Backstage at VAMFF 2015. Image:

Located at the Central Pier, Docklands in Melbourne, the consumer-orientated event presented nightly runways crafted to show some of Autumn/Winter’s key styles and brands, including Finders Keepers, Cameo, Dion Lee, LIFEwithBIRD, Kuwaii and Christopher Esber.

Kicking off the week was the Opening Event by David Jones (below), where celebrities, buyers, bloggers and press alike marveled at the stunning designs from Australia’s best, including Bassike, Lover, Carla Zampatti and Camilla.

David Jones Runway

David Jones Runway

Jessica Gomes, Montana Cox and Samantha Harris were just a few of the notable faces on the runway, wearing 1970’s trends with a modern twist, including mannish blazers, wide leg pants and sporty separates.

VAMFF Cosmo Runway

As usual, the ongoing nightly Premium Runway series which was supported by some of Australia’s leading magazine publications was a fun way to divide key designers into key trends and themes, from prestigious international talent, to local Melbourne labels and casual streetwear favourites.

Runway 1

Starting with Runway 1 (above), the show celebrated designers such as Dion Lee, Camilla and Marc and Scanlan and Theodore via a series of feminine yet structured designs with a strong monochromatic theme contrasted with gorgeous lace, masculine tailoring and all-black styles.

Other Premium Runway highlights included Runway 4 (below), which was all about wearable fashion, with fun and quirky prints from Alice McCall, Shakuhachi and Keepsake The Label in polka dots and florals with pops of colour contrasted with classic monochromatic tones.

Runway 4

Runway 6 (below) saw favoured labels Cameo, The Fifth Label, Finders Keepers, Shona Joy and Wild.Horses presenting classic autumn/winter favourites with plenty of black and white in leather, fur and knit fabrics. Pops of colour in fuchsia pink, pastels and neutrals were added with relaxed separates, loose flowing dresses and oversized coats key trends.

Cameo and Finders Keepers

Cameo and Finders Keepers

Along with the Premium Runway editions, VAMFF presented a series of dedicated shows, including the National Graduate Showcase, showing off some of Australia’s most talented emerging designers from Sydney’s University of Technology and the Royal Institute of Technology Melbourne with both the bold and the beautiful combined to create a standout presentation. Highlights included meg&n by Megan McGrath from UTS and Lauren Acciarito from RMIT.

VAMFF also paid tribute to the talented Josh Goot in the Grand Showcase runway event, where the designer sent gorgeous floral prints and patterns down the catwalk, perfect for the modern working woman (below).

Josh Goot

Josh Goot

Romance Was Born closed VAMFF at the NGV International Gallery on Sunday, with their collection Bush Magic, with floral and fauna prints shown on everyone from ballet dancers to models with breathtaking designs that alluded to May Gibbs iconic Gumdrop babies.

Romance was Born

Romance was Born

Overall, VAMFF showcased an outstanding selection of Australia’s fashion talent. This season’s key trends and looks were thoroughly presented (and the good news is, they are available to shop in-store now!)

Did any Melbournites here attend VAMFF? If so, what were your favourite moments?  Let us know in the comments below!



  • Vanessa Roberts - Editor
    Reply Vanessa Roberts - Editor Friday 27th March, 2015 at 10:14 pm

    I have to say, it is pretty fun the first few times.. Then you do kind of get used to it!

  • Reply BellaB Wednesday 25th March, 2015 at 4:56 pm

    I’d love to go to a show once, for the experience.

  • Reply Whatthe Wednesday 25th March, 2015 at 2:08 pm

    Looks like it was a super fun week watching lots of tall people in interesting clothing!! ; )

  • Reply lovelyloves Wednesday 25th March, 2015 at 9:16 am

    Love these pics

  • Reply Zerotolove Tuesday 24th March, 2015 at 9:15 pm

    Wish I wasn’t working and could have gone!

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