May The Label ‘Ultraviolet’ Summer

One of our favourite models Rachel Rutt brings her unique yet effortless chic to May the Label’s latest campaign for Summer 2013 ‘Ultraviolet’.

Modern, sleek silhouettes have a femininity to them with playful separates and flirty cuts. The prints are fun and fresh for summer from a soft blue leopard, graphic Bird of Paradise flower motifs and faded out pink floral blooms. 

The collection is almost bohemian  but in a modern and updated way- mixing hard and soft like structured cotton drill and woven crochet against soft floating chiffon, sheer paneling and delicate blue lace. 

Can’t you just picture packing up a campervan and stopping off at deserted lagoons along the Australian coast wearing these bad boys?

Available in store and online now



  • Reply BellaB Monday 4th November, 2013 at 1:16 pm

    Some of those are so pretty.

  • Reply dj23249 Saturday 2nd November, 2013 at 5:27 am

    Cute and Summery

  • judi1
    Reply judi1 Friday 1st November, 2013 at 5:50 pm

    Pretty and feminine!

  • Reply yslyenom Thursday 31st October, 2013 at 5:54 pm

    Really feminine.

  • ApriltoAugust
    Reply ApriltoAugust Thursday 31st October, 2013 at 2:26 pm

    Beautiful and inspiring! It’s nice to hear gorgeous women telling the truth about how we should think of our bodies

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