One of our favourite models Rachel Rutt brings her unique yet effortless chic to May the Label’s latest campaign for Summer 2013 ‘Ultraviolet’.
Modern, sleek silhouettes have a femininity to them with playful separates and flirty cuts. The prints are fun and fresh for summer from a soft blue leopard, graphic Bird of Paradise flower motifs and faded out pink floral blooms.
The collection is almost bohemian but in a modern and updated way- mixing hard and soft like structured cotton drill and woven crochet against soft floating chiffon, sheer paneling and delicate blue lace.
Can’t you just picture packing up a campervan and stopping off at deserted lagoons along the Australian coast wearing these bad boys?
Available in store and online now www.maythelabel.com
5 Comments
Some of those are so pretty.
Cute and Summery
Pretty and feminine!
Really feminine.
Beautiful and inspiring! It’s nice to hear gorgeous women telling the truth about how we should think of our bodies