Luv Aj Pray For Surf At The Dark Horse Jewellery

California-based jewelry brand LUV AJ presents its latest collection, available online at our favourite e-boutique The Dark Horse Jewellery, titled “Pray for Surf”. 

According to Australian born designer Amanda her inspiration for the collection was an homas to her Australian roots and the nations love and fear of sharks. Tales of Great Whites from her youth in South Australia inspired the sharks teeth motif that runs throughout the collection. Says Amanda of the motif, “always loved the shape, they are sharp and pointy and are so organic looking”.

According to Amanda the Luv Aj girl is, “one part feminine and one part bad-ass”. The references are clear- in the femininity of the fine jewellery and the edgyness of the sharks teeth. Sign me up!

You can shop the collection over at The Dark Horse Jewellery!



  • Reply Ian Monday 2nd September, 2013 at 2:24 pm

    nice detail

  • judi1
    Reply judi1 Monday 2nd September, 2013 at 8:09 am

    Wow, these really make a statement! Love the cuff bracelets and the hoop earrings!

  • Reply adelynfinley Sunday 1st September, 2013 at 12:57 pm

    such great statement pieces!

  • DearMonet
    Reply DearMonet Saturday 31st August, 2013 at 7:55 pm


  • Viggy
    Reply Viggy Saturday 31st August, 2013 at 6:18 pm

    Simply stunning!

  • Reply dj23249 Saturday 31st August, 2013 at 6:09 am

    Looks great but too large to suit me

  • Reply BellaB Friday 30th August, 2013 at 12:35 pm

    Not my style at all, but the workmanship looks impressive.

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