Lilya Spring 2012 Campaign “Au Paradis”

Dreaming of summer? Me too. More so now that I have clapped eyes on Lilya‘s Spring 2012 campaign video titled “Au Paradis”.

If you are not familiar with the label, Lilya is a label with a relaxed, easy-going aesthetic that is pretty much the total embodiment of everything that is the archetypical Aussie girl. Inspiration is drawn from music, travel and folk references of the 60’s and 70’s.

The label was created in 2007 by Lisa Chedanne who identified a gap in the market for designer wear that was casual, effortless and easy to wear. Chedanne has earned her stripes in the industry, having worked for companies like Belinda, Giorgio Armani and Loewe.

Check out the label’s lovely campaign video below!

LILYA Spring 2012 “Au Paradis” from LILYA on Vimeo.