If you haven’t yet, now is the time to get acquainted with Melbourne based brand, May The Label. Their latest collection Where The Light Is for spring 2012 is a bright, bold visual feast that has us jumping up and down for the sunshine!
Designer Georgia Phillis indulged her love of minimalism and verstatility of basic tones by expertly employing crisp whites with pops of sorbet yellows, pinks and greens. A touch of daring shines through in delicate lace and oriental prints. The collection showcases some signature May The Label details in exaggerated sun-ray pleats, cut-outs, ruffles and peplums.
What do we love most about May The Label? Everything is priced between $59 – $319, which means you can update your wardrobe for Spring without having a financial heart attack.
Check out the campaign shots below as well as their gorgeous campaign video!
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MAY Spring Summer 2012 ‘Where The Light Is’ from May on Vimeo.
32 Comments
cute
nice shots.
love
I love it
fun
lovely
cant waut for summer!
so pretty and very well priced 🙂
Love the black dress with the lace.
omg i love that black lace top 😀
model looks scary…
So fun and summery!
Pretty 🙂
love the dresses
the pink dress is gorgous would love to own it
floral paisley prints! In tune with the coming trend for x.
Love the colours, so pretty…
love the dynamic colours
pretty!!
The collection of colours and prints are divine – sorbets/pastels are just so versatile & compliment just about every skin tone. That cut-out dress is oh-so-pretty!
the pink dress is divine!
Love!
Spring is in the air.
Pretty and bright
Can’t wait to wear summery dresses again!
cute!
like it!
agreed
I like the video.The dresses are very fitted which is lovely.The styles are a bit plain but are definitely on trend.Perfect retail.
I love the pink dress, its so pretty.
Making me dream of summer…
Love it, and love the colours..