Drew Barrymore Releases Beauty Line

He’s Just Not That Into You star Drew Barrymore has released a beauty line. Available at Walmart (and online here), the charmingly named “Flower” boasts 181 products, with the cost ranging from five to fourteen dollars (reasonably priced, yes?). Drew spoke to Into The Gloss about the brand. Here are some excerpts. 

Doin’ for the Kids:

“I would love this to be a big company, if we could ever be successful enough to continue on, I wonder if my daughter would one day want to be involved. Not knowing who she’s going to be, or what she’ll want to do, I just liked the idea of a legacy. You know? I really admire these multi-generational companies that you have in fashion and beauty, so I was like, ‘I wonder if I’m building something like that, and that one day… could it ever be?’ It was a nice driving force.”

Flower Power:

“From the beginning, there was a philosophy behind the brand of, what did we want to do that would be different? Because mass makeup is so great right now; it’s really at the top of its game. Prestige makeup has always been great, but there’s such a discrepancy, formula-wise and financially, between the high and the low. I was really out to see if we could build a bridge between the two. We have a different business model—we don’t spend millions and billions on marketing and advertising. Every penny we have actually goes into our formula and packaging.”

Hello 90’s:

“I’m dying to bring back the nineties… I think [the nineties influence] definitely shows up in the line. First of all, you want a toffee lip liner. That and Black Rose are two colors I’ve been wearing a lot, to bring back the nineties. Our Plum lip liner is great for that, as well. I made all of the lip liners with our lab so that they wear really well as lipstick, too—which, again, is really nineties. That’s what we did in the nineties; we wore lip liner as our lipstick!”

About Face:

“I am the biggest lover of makeup on the planet, but I love taking off my makeup and having a fresh face and letting my skin breathe. I don’t wear makeup all day long, every day. I love letting my skin breathe—you have to. But I love going out, and doing a little dot of concealer, and a kiss of something on my lip, and using the lip [product] on my cheek—just having those two items and running out the door. I actually always just double my lipstick as a cheek tint; it’s so great, so easy.”

A Child at Heart:

“I like a sense of playfulness, and we shouldn’t lose that in business or in life. My motto for this whole thing [Flower] is, ‘You’re already beautiful, now let’s play.’ It’s much more about empowerment and playfulness, rather than, like, ‘Be a model, do this look, do that.’ You know? We are who we are—we should celebrate that. Stop fighting it, be silly, do what makes us feel beautiful. Happiness is the best makeup, period.”