Behind The Scenes At By Johnny “AUDREYALIX”

By Johnny’s Summer 2013 collection wowed us all at Fashion Week earlier this year, and now the time has come for us to get our paws on his beautiful, and super affordable pieces!

Titled AUDREYALIX, the collection is effortless, feminine with just a hint of masculinity. Spliced lime and soft lilacs are punctuated with black and white, creating a visually striking aesthetic.

Johnny Schembri, the creative force and founder of By Johnny has become fast known for his expert and visionary print design- and this collection is inspired as always. Themed around hand drawn artworks by the designer himself, employing different mediums such as textas and felt tips to create unique prints.

The collection for this summer is romantic, feminine and fashion forward. Oversized peplum skirts in beautiful silk prints are pared back with a luxe sportswear touch in muscle tees, and baseball tee inspired cuts.

Check out the gorgeous behind the scenes video below or head to By Johnny to get shopping!

Videographer: Vincent Rommelaere wallabyway.com
Photographer: Daniella Haggar
Makeup: MAC Cosmetics, Nicole Thompson
Hair: Shairspace, Tim Stone
Studio: China Heights Gallery
Press: NAC Group

 

26 Comments

  • hausoftina
    Reply hausoftina Thursday 27th September, 2012 at 7:29 pm

    I really like the green peplum shirt in the picture above!

  • Reply sappheire Sunday 16th September, 2012 at 2:59 pm

    Pastel florals how wonderfully differen

  • Reply yslyenom Saturday 15th September, 2012 at 1:41 am

    so pretty and so feminine!

  • Reply Sparkles17 Thursday 13th September, 2012 at 7:52 am

    Love the lime shades

  • Reply dj23249 Wednesday 12th September, 2012 at 5:48 am

    Beautiful

  • Reply foxoduck Wednesday 12th September, 2012 at 1:37 am

    Great casual wear

  • Reply bubble_n_squeak51 Tuesday 11th September, 2012 at 10:42 pm

    I think I am in love. I’ve picked out $800 worth of peplum tops, floral skirts and dazzling dresses and I’m finding it hard not to click the ‘checkout now’ button

  • Reply jreilly Tuesday 11th September, 2012 at 6:13 pm

    the prints are lovely

  • Reply stephvel Tuesday 11th September, 2012 at 3:04 pm

    Gorgeous. I am loving almost everything in the collection

  • Reply fifi73 Tuesday 11th September, 2012 at 10:23 am

    Wow how lovely….

  • Reply amanda6393 Tuesday 11th September, 2012 at 8:46 am

    Very feminine.

  • Reply lizzie77 Tuesday 11th September, 2012 at 1:39 am

    good video 🙂

  • Reply Jenny Monday 10th September, 2012 at 11:20 pm

    pretty!

  • Reply stefaneigh Monday 10th September, 2012 at 11:06 pm

    I love the photo at the top of this story, sooo pretty ♥

  • Reply adnrew Monday 10th September, 2012 at 10:10 pm

    nice

  • Reply Zerotolove Monday 10th September, 2012 at 9:36 pm

    I LOVE By Johnny! I have the cut-out black scuba top 😀 x

  • Reply maggielyly Monday 10th September, 2012 at 9:11 pm

    so pretty!

  • hayley_shortie_22
    Reply hayley_shortie_22 Monday 10th September, 2012 at 5:39 pm

    love the floral peplum top towards the end, beautiful

  • Reply Trumanfan Monday 10th September, 2012 at 5:31 pm

    Ultra-femminine chique!

  • Reply leahkate Monday 10th September, 2012 at 4:29 pm

    I am loving anything minty or green or girly at the moment!! so pretty x

  • Reply leckytomato Monday 10th September, 2012 at 3:04 pm

    good!

  • Reply Anastasija Monday 10th September, 2012 at 1:57 pm

    nice

  • Reply Senorita Monday 10th September, 2012 at 1:53 pm

    nice video

  • DearMonet
    Reply DearMonet Monday 10th September, 2012 at 1:31 pm

    Really nice stuff!!!! 🙂

  • Reply T1NA Monday 10th September, 2012 at 1:23 pm

    pretty!

    • Reply yslyenom Monday 10th September, 2012 at 2:46 pm

      I second that!

    Leave a Reply

    Your email address will not be published.