Zimmermann’s “High Summer” 2012 Campaign

Zimmermann have just released their latest campaign, and the result is pure swimwear perfection. That’s a rather large call, and dare I say – I’m more of a winter girl. However, there seems to be something about printed kaftans, white dresses, and dainty floral bikini tops that has me aching for lazy summer days. Shot in Malibu by Henrik Purienne and starring Hawaiian model Keke Lingard; the images have an effortless, relaxed feel to them and are framed against a glowing, colourful background.

You’ll also notice that the pieces are quite detailed and seem rather eclectic. Animal print, mismatched separates, geometric lines, and a decent amount of paisley seem to dominate the collection. Mind you, it most definitely works, and fits perfectly within Zimmermann’s aesthetic.

What do you think of the images?

Images: Zimmermann Facebook Page