In what feels like a slightly meta campaign, under the intensity of the spotlight, some of the worlds top model’s “audition” for the role of Prada’s next star in the fashion house’s official Fall 2013 campaign film.

Expertly directed by DJA and with photography by Steven Meisel, model stars that include Sophia Ahrens, Freja Beha Erichsen, Caroline De Maigret, Malaika Firth, Kristine Froseth, Catherine McNeil, Amanda Murphy, Cameron Russell and Fei Fei Sun expose their serious auditioning skills in the Fall collections amazing designs.

There are definite references to film noir here, in the femininity yet strength of designs of the clothes and the direction of the film…dark, edgy, sexy and a little off kilter.

Not sure what we make of the new fashion film yet…what do you all think?


  • Reply pearl06 Tuesday 16th July, 2013 at 3:50 pm

    Bold colors

  • sommy7
    Reply sommy7 Monday 15th July, 2013 at 9:31 pm

    Wow I love this, seems real

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