Watch: #Fashion By Sophia Phan

“I don’t even think of it as really print and online. It is very much one brand experience and I think the most important thing as an editor is to put online up there as important as print.”

– Edwina McCann, Vogue Australia

The intrigue and interest between the he battle between the supposed battle between online and print media in the fashion world seems never ending.

Sophia Phan from MoulinFrock has created this short fashion documentary which sees interviews with the likes of Edwina McCann (Vogue Australia), Samantha Wills, Phil Oh, Tommy Ton, Andrew Egan (Ogilvy), Helen Lee ( and yours truly!

The documentary explores the shift in the landscape from print to online, the consequences of this on the industry and what the future might entail.

It is a fascinating insight into the thoughts of some of our leading industry professionals like Edwina McCann herself, plus you can have a gawk at me!

Watch the documentary below.


  • Reply yslyenom Saturday 29th June, 2013 at 10:48 pm

    Interesting…I wonder what it will be like in 10 and 20 years time.

  • Reply dj23249 Friday 21st June, 2013 at 6:49 am


  • Reply DanniNick Wednesday 19th June, 2013 at 5:27 pm

    This is fascinating but thank goodness that people are finally noticing digital

  • Reply tory77 Wednesday 19th June, 2013 at 5:13 pm

    Edwina sounds actually quite nice, not very devil wears prada

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