Just a short time after Kim Kardashian attempted to #breaktheinternet with that Paper magazine cover, the mega-celeb was showing up all over Melbourne (back in Australia to promote her 7th fragrance Fleur Fatale) wearing the perfect statement-making follow up looks: LATEX.
The designer behind her look is the small North London based couture latex label, Atsuko Kudo.
Kudo is a Japanese designer who came onto the scene in 2001 and quickly built a desirable (and long) list of celebrity clientele, including Madonna, Kate Moss, Lady Gaga, Rihanna, Beyonce and most recently, Mrs Kardashian West. Kudo has also collaborated with big name designers such as Fendi, Vivienne Westwood and Mugler to name a few.
As well as being the go-to designer in the fashion and celebrity worlds for bespoke latex pieces, the label is credited for holding the world’s first latex-exclusive runway show.
The designs which feature plain colours and a wide range of unique prints, not only include fetish wear and lingerie, but also pieces less traditionally associated with latex such as tailored jackets, pencil skirts, dresses, gloves and bags.
Atsuko Kudo draws from inspirations such as European couture between the 1930’s and 50’s, the Hollywood’s film noir period and cinematic themes of unfulfilled love and repressed sexuality associated with the films of Hong Kong Second Wave auteur, Wong Kar-wai.
The depth of influences creates collections that tease with intrigue and ‘enhance the mood of the moment’, as Kudo sets out to achieve.
“It’s like when you want to put rocket fuel on a particular moment in your life, whether that’s walking out in front of flash photographers or a private occasion,” creative director and Kudo’s husband, Simon Hoare told the UK Telegraph magazine.
Do you remember the outlandish red number in which Lady Gaga channelled the ‘Queen of Hearts’ when she met Queen Elizabeth II in 2009? And who could forget Miley Cyrus’s flesh coloured latex bikini that created controversy at the 2013 MTV awards when she got up close and personal with Robin Thicke and that giant foam finger?
Whilst these attention grabbing costumes and stage wear have been part of the celebrity landscape for many years, Hoare emphasised in a recent interview that he believes it is thanks to Kim K’s recent fashion choices in Australia, Atsuko Kudo latex has been given its official invitation into the ‘everyday wear’ category. The designs can be worn with the confidence that others will see them as “sexy, sharp and fashion forward”.
During her Australian visit, Kardashian showed off the designer’s pieces twice. The blush pink Paris Cup Top and Crystal Pencil Skirt she wore to her perfume launch, accentuated every detail of her hyper-feminine figure and embodied the label’s message that the designs should ‘make women feel beautiful, feminine and strong’.
Kim then followed up the morning after with a shopping centre appearance in the Crystal Pencil Skirt, this time in cream latex. It was able to display the designer’s versatility from day to night and appealed to a much wider audience.
Although Mrs Kardashian West also rocked the same Atsuko Kudo designs in black only two months earlier, it’s the softer colours she wore in Melbourne that have revealed to the everyday woman that latex can take on a completely new dimension; it can be sexy without necessarily having to be kinky.
Scrolling through the label’s website at the endless images of the world’s most famous women, it’s fair to say that we will be seeing a whole lot more from Atsuko Kudo. And not just in the likes of racy film clips and stage performances, but more so on the red carpet and Kim Kardashian’s derriere.
Hot prediction: The Fifty Shades of Grey premiere next Valentine’s Day is sure to be slathered in Atsuko Kudo latex.
So – what does everyone think of Kim’s latest latex looks? More importantly, would you be game enough to try it yourself? Let us know in the comments below!
About the author: Bridie Walsh is a fashion, beauty, and pop culture enthusiast with an in-depth knowledge of the medical-cosmetic industry. She believes that art in its many forms should always be streamlined with life.