Vanessa Paradis For H&M’s “Conscious” Spring 2013

H&M’s Conscious campaign has just hit the interwebs, starring the alien-esque French beauty and musician Vanessa Paradis.

Shot for the spring 2013 season for the international retail giant, Vanessa showcases her ethereal beauty among a veritable forest of beautiful blooms (it’s a hard life!) for a series of prints lensed by Camilla Akrans. The campaign is also accompanied by a lovely video directed by Johan Renck.

The new collection stays true to it’s name, utilizing sustainable materials including organic cotton, recycled polyester and Tencel.

The collection hits stores over seas in days, so here’s hoping H&M gets their bums into gear and lands on our shores ASAP!

Images: Fashion Gone Rogue