Vanessa Paradis For H&M’s “Conscious” Spring 2013

H&M’s Conscious campaign has just hit the interwebs, starring the alien-esque French beauty and musician Vanessa Paradis.

Shot for the spring 2013 season for the international retail giant, Vanessa showcases her ethereal beauty among a veritable forest of beautiful blooms (it’s a hard life!) for a series of prints lensed by Camilla Akrans. The campaign is also accompanied by a lovely video directed by Johan Renck.

The new collection stays true to it’s name, utilizing sustainable materials including organic cotton, recycled polyester and Tencel.

The collection hits stores over seas in days, so here’s hoping H&M gets their bums into gear and lands on our shores ASAP!

Images: Fashion Gone Rogue

11 Comments

  • Reply Stensen Saturday 2nd March, 2013 at 12:45 pm

    What an amazing campaign!

  • Reply judi1 Friday 1st March, 2013 at 9:24 pm

    Love florals. What stunning backdrops for these photo shoots!

  • Reply stels Friday 1st March, 2013 at 9:21 pm

    pretty!

  • ChloeArizona
    Reply ChloeArizona Friday 1st March, 2013 at 6:55 pm

    love the florals!

  • Reply dj23249 Friday 1st March, 2013 at 7:03 am

    Great shoot

  • Reply Venga Friday 1st March, 2013 at 6:55 am

    nice foto…& Vanessa as usual )

  • Reply yslyenom Thursday 28th February, 2013 at 11:40 pm

    That’s a woman who is comfortable in her own skin.

  • Reply maggielyly Thursday 28th February, 2013 at 4:40 pm

    So pretty, I wish they had a H&M here!!

  • Reply BellaB Thursday 28th February, 2013 at 2:58 pm

    Pretty

  • Reply foxoduck Thursday 28th February, 2013 at 11:43 am

    Cute 🙂

  • Reply vikki18 Thursday 28th February, 2013 at 10:04 am

    pretty girl

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