The Olsen Twins Launch A Fragrance

This week marks the announcement of the launch of  Elizabeth and James’s first fragrances. But don’t mistake these for celebrity fragrances this is the next luxe business venture for teen stars turned fashion moguls Ashley and Mary-Kate Olsen that run the label along with their other lines The Row, Olsenboye, and StyleMint (how do they even do that!).

There are two scents set to launch into the market Nirvana White and Nirvana Black, which judging by the packaging is as luxe and beautiful as every other piece in their collection.

Says Ashley Olsen of the new addition to their burgeoning empire, “After going through the process of the first fragrance and getting to a place where we loved it…we felt like we were doing a disservice by not offering two, due to the duality of the brand having masculine and feminine qualities. It just felt right.”

The White, a floral musk, has notes of peony and lily of the valley; black is a warm take on violet, sandalwood, and vanilla.

You can shop Elizabeth and James Nirvana, $22–$75, available in January at Sephora.


  • sommy7
    Reply sommy7 Saturday 26th April, 2014 at 6:54 pm

    I like the sound of the male and female fragrances

  • tiffany001
    Reply tiffany001 Monday 25th November, 2013 at 7:45 am

    I love these girls.

  • judi1
    Reply judi1 Saturday 9th November, 2013 at 3:28 pm

    Sound like fragrances I would enjoy wearing!

  • Reply yslyenom Tuesday 5th November, 2013 at 10:45 pm

    Yes! Would love to have Sephora here.

  • Reply amanda6393 Monday 4th November, 2013 at 3:49 pm

    Sounds like a nice combination.

  • Reply POPBITES for Today | Popbee - a fashion, beauty blog in Hong Kong. Monday 4th November, 2013 at 1:36 pm

    […] 3. Olsen Twins 為旗下品牌 Elizabeth and James 推出首個香水系列 “Nirvana”。明年1月即將在 Sephora 出售。[Breakfast With Audrey] […]

  • Reply BellaB Monday 4th November, 2013 at 1:15 pm

    The perfumes sound nice, but really, how many more do we need?

  • Reply romvar Monday 4th November, 2013 at 12:58 pm

    Will have to try this. Love the simple packaging.

  • jennlouise
    Reply jennlouise Monday 4th November, 2013 at 12:38 pm

    Now to bring Sephora to Australia!

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