Super Sweet: Mulberry AW12 Campaign

If it is possible, Mulberry’s sweeter than pie AW 2012 campaign as me even more head over heels in love with the brand. The shoot features a charming Lindsey Wixon and two giant furry, forest creatures that transports us to a beautiful, eerie childrends fairytale world (and don’t you just want to give them a big hug!).

This latest campaign is shot by the talented Tim Walker in an English forest and features key looks from the latest collection- the Del Rey, Maisie and the latest Alexa- the Zig Zag bag. Says Tim of the shoot, “Ever since I was a little boy, I always hoped to see a monster in the woods. Now, we all get to.”

The creative visionary behind the project was the product of Creative Director Emma Hill’s desire to explore a dark yet beautiful fantasy world.

The final shots are charming, dark, cheeky and beautifully styled- it is a product of something that is rare, when an entire creative team works seamlessly to create a flawless end result.

Now to save up my cash for my next Mulberry purchase!

Images courtesy of Mulberry Australia