Shona Joy has made a name for herself in the Australian fashion world since the inception of her eponymous label in 2000.
Shona Joy has become well known for her intelligent use of prints, matched with feminine forms and the same can be said of her latest collection Glass Ceilings, for summer 12/13.
The campaign is everything I love about Australian style, featuring colour pops of cobalt and coral paired back with pastels and neutrals . Prints run from Aztec to tribal along with geometric and scarf print motifs. Set on a beautiful beach of which Australia is bountiful the collection is easy, chic, and elegant.
I am very impressed with this fresh new offering from the designer, and it’s really gearing me up for summertime!
Check out the campaign shots below, and shop Shona Joy here.