For the first time in its history, international plus-size fashion retailer Torrid has signed a model to be its official face. An Aussie model no less! Meet Georgina Burke, Brisbane born bombshell who has made waves in the internet and fashion worlds with her launch campaign for the labelĀ in this hot-to-trot swim spread.
Says Burke to WWD, “I kind of freaked…It was just so exciting. A plus-size model going under contract with a brand hasn’t happened for years, and it couldn’t be with a better company.”
Burke follows suit with a bevvy of other successful plus sized Australian models, most notably Robyn Lawley who has graced the cover of Italian Vogue.
The appointment reflects a growing trend for retailers and fashion professionals who are moving towards embracing this lucrative and popular market. Just last month, IMG signed on five new plus-size models, so lets hope this is a sign of more diversity to come.
You can shop Torrid HERE or check out a super cute video with Georgina below.
14 Comments
pretty!
She is gorgeous!
Good on her, she’s so pretty!
She has such pretty eyes and face but I’m no fan of her bod!
You go girl!
She looks great!
Love her
good advice!
Fantastic to see!
I think she looks amazing. We are not all stick thin and its nice to see girls with some actual curves.
Go Aussies
Well Done, she looks amazing
That’s great to know!
My issue is… these women are gorgeous. But are they really what most people see as plus sized? A 14 or a 16? Isn’t that the average Aussie? (I suppose you could then discuss whether the average Aussie woman SHOULD be that size….)