Online Love: The Ethos


We recently came across an amazing site you all should know about. The Ethos showcases a handpicked range of contemporary and boutique Australian and international labels for the fashion savvy woman.

We caught up with lovely and very inspiring ladies, Renae and Vanessa, who founded The Ethos and they told us about what they have learned, their brand choices for the site and their fav handbag designer, Rachel Zoe! (Yep- they are the only Aussie stockists of the Rachel Zoe range and hold onto your hats BWA members…..because they are feeling VERY generous!)

Where did you both meet?
We met through our partners as they are friends.

What motivated you to start an online store The Ethos together?
We both have a love for fashion and have always loved online shopping for its
Convenience. We recognized in Perth there are very few online boutiques and wanted to give the Perth woman the convenience and perks that we were looking for as online shoppers.

What did you look for when choosing the exclusive brands you sell at The Ethos?
Brands that are fashion forward and have a bit of a cult following. All the brands featured on have been handpicked by ourselves as favorite brands we love.

What’s a typical day like in the world of  the two of you?
We are up bright and early and hit the social media first thing. We spend a lot of time on researching brands and planning for the next season. And the afternoon is often spent unpacking new stock and as we are really customer focused all orders that day are shipped off for delivery!

What advice do you give girls wanted to start up and run their own business?
Do it!  And don’t give up! At the end of the day, the most successful businesses started from an idea.

What are your must have pieces this spring/summer?

Statement necklaces, rose gold hardware is really a hit & lots of layering of pieces! We have a few different perfect pieces coming which can be dressed up and dressed down.We love diverse pieces.

What do love most about the Rachel Zoe handbags?
With Rachel Zoe handbags, you have a luxury designer bag with immaculate quality without the high end designer price tag, the soft leather, the stunning hardware and versatility makes Rachel Zoe one of our favorite designers!

If you could have breakfast with anyone, alive or dead, who would it be and why?
Samantha Wills. She is so true to her style, all her pieces are consistent. Her brand is thriving on a global scale, yet she appears to be so grounded and has that aussie, girl next door attitude. We love SW!

These AMAZING Ethos girls are giving our Breakfast with Audrey members a chance to win their very own RACHEL ZOE Bag all to themselves!! OMG, BANANAS! Sign up to go into the draw now.

renaevanessa(1)To see and hear more form the girls at The Ethos click here.


The ethos

Rachel Zoe BagSamWillsNecklace





IMAGES: The Ethos; Rachel Zoe


  • Fashionista8P
    Reply Fashionista8P Tuesday 19th May, 2015 at 10:59 am


  • Reply dj23249 Wednesday 2nd October, 2013 at 5:44 am


  • Reply yslyenom Thursday 12th September, 2013 at 1:52 am

    Some nice items there.

  • Reply Ian Wednesday 11th September, 2013 at 9:41 am

    sounds like a good site

  • Reply dj23249 Friday 6th September, 2013 at 6:24 am

    Website sounds great, love Rachel Zoe bags

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