Maurie & Eve’s Autumn 2013 collection has a darker, more sultry campaign. The shots explore the struggles and opposing forces that shape a young woman’s search to define herself.
Paradise Noir embodies the nice girl with a wild streak, who is bold and free yet wants to fly under the radar. Moving forward from the labels previous collection, which was light and bright, the range reflects the season in a dark, fairytale-esque way. The collection is transformative in that it evokes another facet of your personality when you don the pieces- a darker, more thoughtful girl.
The labels key silhouettes are still there, but re-invented with digital prints and new textures. Light, soft silk burn out looks are used cleverly to contrast against the darker silk pieces.
Bucking trends, more and more collections are throwing off the shackles of what makes seasonal pieces. For Autumn, Maurie & Eve have everything on offer, from track pants and shorts, jumpsuits and mid riff tops, to skirts and cocktail dresses.
Paradis Noir will be available online at www.maurieandeve.com and in store at David Jones as well as selected stockists nationwide from February 2013.