Marc New York Debuts Ads Inspired By Fifty Shades

I have to be honest…I am not down with the Fifty Shades of Grey phenomenon. At first, I was judgmental, as I take my literature pretty seriously but after hearing both sides of the argument, I have taken a judgement-free approach to the apparent masochistic fantasies that are harbored inside many modern women.

Erotica aside, I am at the very least grateful for this debut ad from Marc New York a division of Andrew Marc. Conceived and photographed by Andrew Marc’s creative director Chris Gbur, the campaign is inspired by Fifty Shades of Grey and somehow features Celebrity Apprentice star Dayana Mendoza and Scottish rugby player Thom Evans in a way that is both high-fashion and extremely provocative.

The ads will run in September in several US glossies as well as online- although the clever use of inspiration is sure to have the images widely disseminated throughout the internet.

What are your thoughts on the new ad and the Fifty Shades of Grey phenomenon?

Image: http://www.andrewmarc.com/

72 Comments

  • Reply jame Wednesday 25th January, 2017 at 4:37 pm

    This is my favorite topic I really like it. … motorcycle-jackets

  • Reply BellaB Saturday 23rd November, 2013 at 7:52 pm

    Haven’t read the books… just not my thing. Don’t have a problem if others want to fantasise about it though.

  • Reply Marika06 Tuesday 18th December, 2012 at 3:52 pm

    I love the dress.. But the ad doesnt match anything I imagined in the book..

  • Reply SuperStylish Tuesday 11th December, 2012 at 9:33 pm

    Love it! So Creative!

  • Reply Sonia23 Thursday 8th November, 2012 at 1:51 pm

    read some of it but didnt really like where it was heading

  • Reply Flutterly Saturday 3rd November, 2012 at 7:07 pm

    I haven’t read the book myself as it seems like all the negatives out-weight the positives, so the book doesn’t seem worth the read.

  • Reply sonzie Thursday 1st November, 2012 at 4:34 pm

    the ad looks good. and the male looks like how i imagine grey to be like.

  • newbie
    Reply newbie Monday 29th October, 2012 at 6:57 pm

    lol

  • Reply rzyanina Tuesday 18th September, 2012 at 4:43 pm

    nice book

  • Reply Lucinda27 Wednesday 5th September, 2012 at 10:40 pm

    I can not stand this whole 50 shades craze. This ad just seems depressingly bland.

  • secretculture
    Reply secretculture Tuesday 28th August, 2012 at 4:05 pm

    I love that dress!!!!!!!!!!!!1

  • Reply JessHarrison Monday 27th August, 2012 at 1:46 pm

    books awesome!

  • Reply KatP Sunday 26th August, 2012 at 11:03 am

    omg, get over the stupid book.
    I havent read it but Ive heard its not well written.

  • Reply godsaur Friday 24th August, 2012 at 11:49 am

    hot!

  • Reply petapanz Tuesday 21st August, 2012 at 7:37 pm

    got the books but havent read yet

  • Reply AmberB Sunday 19th August, 2012 at 8:24 am

    This shot looks great, but the books don’t really interest me.

  • Reply saraharyoung Thursday 16th August, 2012 at 7:52 pm

    I havent read them…. but im not sure if I should… adds look quite okay though 🙂

  • gossipboy16
    Reply gossipboy16 Wednesday 15th August, 2012 at 3:15 am

    cool

  • chuu_sxy18
    Reply chuu_sxy18 Tuesday 14th August, 2012 at 3:48 pm

    So hot!

  • Reply dincy101 Wednesday 8th August, 2012 at 4:47 pm

    ugh how distasteful, but I’m sure lots of others are riding onto the bandwagon. I wonder if they realise they’re targeting the wrong people with this campaign

  • Reply Sharonala Tuesday 7th August, 2012 at 9:10 pm

    such a stunning dress she’s wearing!

  • XOXO
    Reply XOXO Tuesday 7th August, 2012 at 5:34 pm

    I love the dress shes wearing!!!!!!!

  • Reply CazM Monday 6th August, 2012 at 11:00 am

    The book aside, the ad is quite captivating!

  • Reply jeannie Monday 6th August, 2012 at 5:05 am

    my lovable gay nephew in England asked me
    had I read 50 shades of grey no not yet.boy grtting lot of publicity.
    Broad minded auntie might give it a try!
    the ad howevere leves a lot to desire
    Tom Evans torso looks great and that I admire
    but his legs and arms did the airbrushing expire
    take a look and you will see
    his legs and arms look antiquated to me

  • Reply thugsy Sunday 5th August, 2012 at 8:34 am

    yes please

  • Reply doogs Sunday 5th August, 2012 at 8:30 am

    Smoking hot

  • Reply bardie Sunday 5th August, 2012 at 8:28 am

    I haven’t read the book, but I love the pics

  • Reply jarjar Sunday 5th August, 2012 at 8:25 am

    LOVE the pics

  • Reply yslyenom Sunday 5th August, 2012 at 8:11 am

    Haven’t read the book, don’t think I ever will

  • Reply romvar Saturday 4th August, 2012 at 2:17 pm

    A friend threw the book in the bin ! Said it was rubbish so I don’t think I’ll be reading it.

  • Reply Joni64 Friday 3rd August, 2012 at 11:10 pm

    Won’t get me reading it………

  • Reply ellenstewart Friday 3rd August, 2012 at 6:11 pm

    I’ve heard the book is an absolute snore, but great marketing ploy!

  • Reply karenm Friday 3rd August, 2012 at 4:13 pm

    I’ve read the book (meh.) The ad however, looks fabulous! Liking her dress.

  • Reply Cinthia Thursday 2nd August, 2012 at 9:43 pm

    cute dresss

  • smurfette
    Reply smurfette Thursday 2nd August, 2012 at 2:20 pm

    not a fan

  • Reply LenoreP Thursday 2nd August, 2012 at 11:06 am

    Im reading the second book atm…..very educational reading 😉 Like the idea above though!

  • Reply vikki18 Thursday 2nd August, 2012 at 10:22 am

    gorgeous!

  • Reply amanda6393 Thursday 2nd August, 2012 at 8:44 am

    I’m reading the second book at the moment. As far as I’m concerned, anything that gives me inspiration is a great thing. A girl can fantasise….

  • Reply Senorita Wednesday 1st August, 2012 at 11:16 pm

    i would love to read the book

  • Reply Nimma Wednesday 1st August, 2012 at 10:57 pm

    oh backless!!

  • Reply Jenny Wednesday 1st August, 2012 at 10:50 pm

    love the ad!

  • Reply Zerotolove Wednesday 1st August, 2012 at 10:03 pm

    hmmmm…

  • Reply rosesforthedead Wednesday 1st August, 2012 at 4:14 pm

    Not interested in reading 50 shades of grey, and im a total bookworm not a real fan of the ad either

  • Reply angfashiondiva Wednesday 1st August, 2012 at 4:04 pm

    Accidently debuted the unzipped at the back dress look myself in the hurry to make the train to work this week, fortunately had a jumper on underneath … but still ….

  • Discomilk
    Reply Discomilk Wednesday 1st August, 2012 at 2:24 pm

    It looks horrible

  • Reply katie_violet Wednesday 1st August, 2012 at 2:23 pm

    I’ve started reading it, and I have to say it’s pretty good!..I think it’s a smart move to use the phenomenon to inspire the campaign;)

  • make up magic
    Reply make up magic Wednesday 1st August, 2012 at 1:38 pm

    i havnt read book and dont plan to, but the pictures are nice

  • Reply vikki18 Wednesday 1st August, 2012 at 10:46 am

    HOT!

  • Telishabeattie
    Reply Telishabeattie Wednesday 1st August, 2012 at 10:40 am

    Love the pictures

  • Reply teekendall Wednesday 1st August, 2012 at 9:42 am

    Yes I’ve heard the book is poorly written which turns me off totally. The ad looks hot though.

  • Reply dj23249 Wednesday 1st August, 2012 at 6:33 am

    No interest in the book but a sexy advert nonethelss, That towel is amazing 🙂

  • lanalang
    Reply lanalang Wednesday 1st August, 2012 at 12:53 am

    Cool ad…. Ridiculous book.

  • kelgri
    Reply kelgri Tuesday 31st July, 2012 at 11:04 pm

    its a pretty hot topic atm .. have not read myself either,not sure i will

  • sommy7
    Reply sommy7 Tuesday 31st July, 2012 at 11:03 pm

    Hmmmmm?

  • Reply cuby_rop Tuesday 31st July, 2012 at 10:33 pm

    not really a fan

  • Reply Cinthia Tuesday 31st July, 2012 at 10:14 pm

    how intereswting

  • Reply Cindizzle Tuesday 31st July, 2012 at 9:00 pm

    havnt read the book yet

  • Reply paperplane__x Tuesday 31st July, 2012 at 8:19 pm

    pics look really hot ahah

  • Reply Chanels_Allure Tuesday 31st July, 2012 at 7:38 pm

    Great ad but I think the book is overrated

  • Reply linhyy Tuesday 31st July, 2012 at 7:38 pm

    Sexy

  • Reply RachelMoon Tuesday 31st July, 2012 at 7:24 pm

    nice ad!

  • Reply sallync Tuesday 31st July, 2012 at 5:42 pm

    I won’t be reading the book, sounds like Twilight for middle-aged mums! All the blurbs about it are enough to send the whole notion of women’s equality back into the 1950’s

  • Reply cindyhu_1234 Tuesday 31st July, 2012 at 5:22 pm

    not interested in the book

  • Reply Fiendangelical Tuesday 31st July, 2012 at 4:39 pm

    The book was awful but the ads look really good

  • Reply T1NA Tuesday 31st July, 2012 at 3:38 pm

    sexy!

  • Reply adnrew Tuesday 31st July, 2012 at 2:59 pm

    cool shot

  • Reply foxoduck Tuesday 31st July, 2012 at 2:40 pm

    Sounds like men like it for it’s pornographic value. Not for me!

  • Nicole
    Reply Nicole Tuesday 31st July, 2012 at 2:31 pm

    No interested in the book.. but love the picis 🙂

  • Reply jenniekellett Tuesday 31st July, 2012 at 2:19 pm

    I haven’t read the book, but great ad

    • Reply fifi73 Wednesday 1st August, 2012 at 11:24 am

      Same, I haven’t read them but the ads look great….

  • Reply KNY Tuesday 31st July, 2012 at 2:08 pm

    Nah, im not interested either!

  • Reply Zerotolove Tuesday 31st July, 2012 at 1:22 pm

    Meh, I wont read it… from what I hear the writing style and grammar is appalling, I think it would put me off it!

  • Leave a Reply

    Your email address will not be published.