Makeup Fanatics Rejoice – ALL HAIL SEPHORA

It’s time to scream! It’s time to fangirl! It’s time to bow down before the iconic doors! The wait is over for all you makeup fanatics. French cosmetics chain Sephora finally opened in Australia, on December the 5th.

A veritable Smörgåsbord of colours and shiny things await. Image:


Take a deep breath because you’re about to walk into paradise. Yeah, I know, it’s better than an actual rainbow. Step into this mesmerising place and get ready to be captivated by the impeccable and luxurious colours of more than a hundred brands. It’s the place to be to find your essential foundation and ruby red lipstick with the help of beauty advisors. Beauty-heaven will be at your fingertips.


The festive season is an excuse to wander around this lavish, magical two-storey building, where you will find everything gift-worthy from fragrance to bath and body products. “Limited” is definitely not a word to describe this divine store. Sephora also offers men products such as fragrance and skincare sets, which is a great bonus.

Shoppers rubbing shoulders on the opening day. Image:

Fiddle away with eager, bright eyes, and gasp as delightful brands gleam at you! Sephora’s private label, Marc Jacobs Beauty, Formula X, Tarte, Urban Decay and NARS are all exquisitely immersed in Sephora’s sophisticated black and white store in Sydney’s Pitt Street Mall.


The wait was definitely worth it for the eager makeup enthusiasts who lined up overnight to enter when doors opened on the 5th. (The first few hundred customers were greeted with gifts and confetti at the grand opening at 12pm.)

…. aaaand, lift-off! Image: dailymail,

This mega cosmetics chain is owned by fashion behemoth, LVMH Moët Hennessy Louis Vuitton. Without a doubt, American makeup gurus on YouTube have contributed to the hype as they raved about makeup from Sephora that weren’t available in the Australian market yet.

And if you’re envying Sydneysiders right now from all the hype, don’t you worry! Sephora proposes to open more stores across the country eventually. But for now, to all you Sydneysiders, enjoy the abundant makeup brands all under one iconic roof.


SEPHORA Australia Country Manager, Fiona Novak said “Our Sydney launch has broken sales records for any SEPHORA opening, and the atmosphere in store is simply electric!” 

Would you (or did you) queue up on opening day to be one of the first shoppers? If you have any experiences with Sephora (does it live up to the hype for you?), we’d love to know in the comments below!



  • Reply yslyenom Tuesday 27th January, 2015 at 11:47 pm

    Waiting for the Melbourne store!

  • Reply BellaB Tuesday 6th January, 2015 at 9:55 pm

    I gather the prices aren’t as good as promised.

  • Reply blueruby Monday 5th January, 2015 at 8:00 pm

    Sephora is my favourite beauty playground!

  • Reply lovelyloves Friday 2nd January, 2015 at 10:44 am

    Ivysaurus, there is still a line to get into the store and line to buy things too. I walked in and they are makeup artists ready to put makeup on you and I saw people asking questions.

  • ivysaurus
    Reply ivysaurus Friday 2nd January, 2015 at 10:36 am

    still haven’t been! got to go

  • Reply lovelyloves Monday 29th December, 2014 at 7:48 pm

    So is Sephora actually cheaper?

  • judi1
    Reply judi1 Thursday 25th December, 2014 at 10:29 pm

    Would have been great to be at the opening!

  • Reply lovelyloves Thursday 25th December, 2014 at 6:27 pm

    I went there and I didn’t even know where to look!

  • Vanessa Roberts - Editor
    Reply Vanessa Roberts Monday 22nd December, 2014 at 8:58 pm

    Sounds like pretty much everyone is enamoured with Sephora – and it’s hard to leave the store without an arm full of goodies! Shame about the price hike over US prices,though doesn’t surprise me…. that Pitt St store would NOT have come cheap! Still, brands (especially huge ones like this) should honour their promises.

  • Reply xlilda Sunday 21st December, 2014 at 9:18 pm

    I’m actually going to wait a few months before hitting the store just so everything calms down and I’m not left with unstocked shelves.

  • Reply frangipani_lady Friday 19th December, 2014 at 11:02 pm

    I first discovered Sephora in Downtown Disney, Anaheim many years ago – I spent an absolute fortune, never seen anything like it before, it was like a candy shop of items I just had to own or else! Free samples galore, could not ask for more! I haven’t been to the Sydney one and probably won’t but I wish them every success. I regard Sephora as a treat for me whenever I’m holidaying in the States!

  • Reply Whatthe Friday 19th December, 2014 at 10:08 am

    The photos look very exciting!

  • Reply Elunia Friday 19th December, 2014 at 8:47 am

    I am not in Sydney therefore I have not visited Sephora but they are saying that the average price for certain ranges are approximately $10 higher than in the US???

  • Reply MissySLD Friday 19th December, 2014 at 3:42 am

    I was SO excited about Sephora coming to Aus and their claim they’d be matching U.S prices, but once that promise fell through, so did my excitement. Might check it out, won’t be taking the credit card though…. Boo!

  • Reply sussi Friday 19th December, 2014 at 2:54 am

    Crossing fingers they have an online store up & running soon. I fell in love with Sephora in Paris & NY. At least Sydney is not out of the question for a day of stocking up on our favourite products if we are lucky & find a cheap return airfare. Please come to Queensland.

  • Reply RachKap Friday 19th December, 2014 at 1:55 am

    I can’t wait for a Melbourne store! Suppose to be opening early 2015?

  • Nita
    Reply Nita Thursday 18th December, 2014 at 6:36 pm

    If I could stand and walk long enough, I would have been there for sure! I have drooled over Sephora’s stock online for years now…..but I see that on TV tonight they’re having a story about Sephora and their promise to make the prices of their products comparable to the U.S. …apparently they’re taking us for a ride by increasing prices for us Aussie shoppers – not cool!

  • hausoftina
    Reply hausoftina Saturday 13th December, 2014 at 8:05 am

    Haven’t been there yet, but i’m super excited!

    • Vanessa Roberts - Editor
      Reply Vanessa Roberts Tuesday 16th December, 2014 at 5:09 pm

      The crowds / queues seem to have died down a little now @hausoftina, but I imagine it’ll still be pretty busy for months to come!

  • Reply Whatthe Friday 12th December, 2014 at 11:46 am

    Oh looks so exciting! couldn’t be there but I wish I was!

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