Label Love: Apom

Whimsical and dreamy describes APOM’s debut collection ‘Little Lost Land’. APOM stands for A Part Of Me, and the two new designers want every garment to form a connection with the wearer.  The collection uses a soft palette of delicate pinks, burgundy, cream and navy, as well as picturesque prints, all of which conjure up images of a romantic summer.

Kate Brook and Kasja Kvernmo are the two Melbourne girls who designed the collection, which recently won the Fashion Exposed Best Apparel Award for a debut collection. They created easy to wear summer garments that encapsulated what APOM is about, beautiful prints, a nostalgic design aesthetic and a dedication to quality fabrics and quality make.

There are floaty dresses, loose crop tops, printed shirts and a range of dainty high waisted skirts. All are staple items that could easily be integrated into your sartorial arsenal.

Check out our favourite looks from the Spring/Summer 2012 collection below or head here for more!

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