Label Love: A.D by Haryono Setiadi SS13

Long time fans of Haryono Setiadi here at BWA, we are always excited when Adi brings out a new collection, particularly when its for his super affordable diffusion line A.D. 

Well known and loved for his incredible precision when it comes to fabric innovation and tailoring (Setiadi was recently a finalist in the prestigious International Woolmark Prize), Adi has brought that same level of detail to construction for A.D. Spring Summer for 2013.

The collection draws inspiration from the mainline, creating pieces that are meant to be worn day-to day, while still being chic and fashion forward.

There are still references to the sports luxe aesthetic, but it feels a little more refined. The silhouettes are youthful (think shift dresses and bombers) but feminine, brought to life by it model of the moment Holly Rose.

Staying true to form, Setiadi places emphasis on the prints- using bold two-toned geometric prints in bold colours.

A.D is fast garnering a cult following of celebrity fans that  include Kimbra, Delta Goodrem and Missy Higgins and its clear why- with beautifully wearable, chic pieces at amazing prices there is very little not to love!

You can shop the collection HERE.



  • Reply GeorgiaJones Friday 9th August, 2013 at 10:00 am

    I LOVE A.D and Haryono, I went to his sample sale awhile ago ang got to meet him!

  • sommy7
    Reply sommy7 Thursday 8th August, 2013 at 9:48 pm

    Very stylish clothing

  • Reply yslyenom Thursday 8th August, 2013 at 6:16 pm

    Like the outfit in the second last photo.

  • Reply vikki18 Thursday 8th August, 2013 at 9:06 am

    pretty model

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