Why lust after Rosie Huntington-Whiteley’s effortlessly boho style when you can get the look at the click of a button? Well that’s exactly what you can do now that supermodel favourite Isabel Marant is collaborating with high street giant H & M on the latest of their luxury designer partnership.

Launching on November 14th 2013 online and in 250 stores worldwide the Parisian designer will be delving into the unknown by including a range of menswear as well as womenswear for the very first time.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant. 

With catwalk collections reminiscent of Woodstock, Marant brings seventies staples such as embroidered waistcoats, crocheted mini dresses and bejewelled smocks into the 21st century by combining them with low-slung skinny jeans, subtle tailoring and soft leather jackets that send Kate Moss weak at the knees.

As the fashion world waits anxiously for a sneak preview, it’s best we start refreshing our homepages now!


Image: Isabel


  • Reply dj23249 Friday 27th September, 2013 at 4:45 am

    am stinging for H & M to arrive. Love it

  • Reply yslyenom Sunday 23rd June, 2013 at 2:00 pm

    Can’t wait to see her collection…

  • Reply Whatthe Saturday 22nd June, 2013 at 6:50 pm

    This looks interesting!

  • Reply lemonlemon33 Wednesday 19th June, 2013 at 5:14 pm

    Can. Not. Wait. Oh mygod

  • Reply dj23249 Wednesday 19th June, 2013 at 7:17 am

    Wow H%M is so far reaching, had no idea they were this big

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