Blogging for money is a popular way to transform your writing hobby into more of a side hustle. But how can you improve your blog to get a stable income?
There are a few proven ways that work for any blog in any niche, provided you put the right amount of effort and resources into its promotion.
SEO (Search Engine Optimisation) is a broad set of techniques that, taken together, can help boost your online visibility which in turns boost your traffic, your online authority, and eventually, your ability to make money blogging.
Top Tips to Make Money with the Help of SEO
If you want to reboot your rankings in search engines in 2022, these are some of the key things you should do to make your online presence grow.
#1 – Pick Right Keywords
The first thing you need to do to make money with SEO for your blog is to work on your keywords. Many bloggers think that there’s not much point paying attention to this these days.
Wrong! Using the right set of relevant keywords is essential for making your blog noticed and appreciated by search engines. And a tip – prioritise long-tail keywords and always make sure to use them organically.
According to Yoast SEO “Long-tail keywords and keyphrases are more specific – and usually longer – than more commonly used keywords. They may get less search traffic, but will usually have a higher conversion value, as they are more specific.”
#2 – Bet on Long-Reads
For your blog to get the top positions in search rankings, which will then lead to an increase in traffic and sales, it’s vital to deliver content that’s as valuable as possible.
Today, users are ready to read long articles, that is, articles from 1000 to 2500 words. These articles have more reach, and people tend to share this sort of content much more because of the useful information they can find in it.
Tip – Follow the “quality over quantity” rule. There’s no point filling a long article with useless filler words and fluff. Instead, focus on long-tail keywords since they are much easier to organically embed in long reads.
#3 – Use Guest Posting
Guest posting is a great solution for both promoting your blog and earning money. To boost your site in search engine rankings, which will have a direct impact on traffic and earnings, you should find partner sites with high authority for guest posts.
Alternatively, you can use specialist companies like Linksmanagement and buy backlinks. When your site becomes authoritative, you can offer to place guest content on your site for payment. Thus, you will have both content and a stable income.
Tip – Guest posting is one of the most effective ways to organically promote your site in the rankings. Test the effect of guest posting now, and check out more ideas on the topic on ephatech.com.
#4 – Use the Skyscraper Approach
The success of a blog directly depends on the quality of the content, and one of the ways to prepare high-quality content is the skyscraper method.
Here you will essentially use an article that is in the top results as a base, and write a new article better than this version. It’s crucial to add what the top article lacks. For example, unique research, statistics, or more up-to-date information.
Tip – When using this method, remember the importance of uniqueness and do not rewrite the article. Use it just like an example, but don’t create a duplicate.
#5 – Become an Expert Blog
Expert blogs that have a narrow focus on a specific niche are more likely to stand out among a sea of competitors and achieve a high rating. Therefore, if there is something to share, maintaining an expert blog is an opportunity to start earning.
Furthermore, expert blogs can make good profit from advertising, as advertisers are often looking for niche resources. Advertising in relevant blogs is what a lot of companies strive to do.
Tip – Modern readers are smart enough to spot the rewrite, so write about a topic you are really well-versed in. People are also unlikely to commit to a blogger who isn’t passionate about their niche and who has no true goal to help other people.
Making money from your blog with the help of SEO isn’t as difficult as it might seem. However, it does require your effort every day along with a smart promotional strategy. Get started by mastering the SEO basics and then, move ahead to more advanced strategies to reach the top of search results.