Watch ‘The Gift of Giving’ – Georg Jensen’s Captivating Christmas Campaign


If you read our recent post about Georg Jensen’s sparkling wine collaboration you’d be well on the way to drawing the assumption that the Danish heritage brand is not content to settle on it’s laurels!

Renowned for artistic boldness, superior craftsmanship and collaborations with some of the leading artists of the past century, the 111 year old jewellery and lifestyle brand has just released ‘The Gift Of Giving’ – an amazing interactive digital Christmas campaign that you can get involved in.

Unlike other video campaigns, viewers are able to activate their smartphones and use it as a remote control throughout the experience. You can add the items featured in the video to a wishlist to browse later whilst partaking in the campaign across two screens.

In ‘The Gift Of Giving’, the setting is a dramatic location with a festive gathering of friends and family of all ages and personalities. The mysteriously chic short film revolves around the uncertainty most people feel when giving a gift; will the receiver be surprised or thrilled?

In the clip you are presented with different gift-giving scenes with two possible endings to choose from. Will it be a sparkling Fusion ring or the beautiful Torun Letter opener? The elegant Vivianna Dew Drop necklace or the iconic Koppel pitcher? The historic Acorn magnifying glass or the masculine Koppel watch?

What will the choice be?

You can watch ‘The Gift of Giving’ Campaign below.

To take part in the full digital experience click HERE.


And you can browse some of my favourite Georg Jensen picks below:

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