Fresh Soul Clothing is a Sydney based label that blurs the line between day-to-night wear. With an emphasis on detail & quality, Fresh Soul creates ‘of the moment’ statement pieces that maintain the labels’ classic, fresh style.
Offering a distinctive take on timeless shapes and silhouettes, Fresh Soul Clothing has become a source of stylish and affordable pieces for legions of women. With a commitment to bringing women the types of clothing that embrace their individuality and help them express their personality through style, Fresh Soul has gone from strength to strength.
Since the brand’s arrival on the Australian fashion scene in 2003, it has grown into a well-established nationwide brand. Boasting 9 stores in Sydney’s Westfield & Stocklands shopping centres, as well as their own online store, their collection is stocked in over 100 boutiques all over Australia – including at The Iconic.
Recently launching their ‘Amazonia ‘19’ winter collection, the range is filled with a fierce mixture of day and night glamour and exclusive animal and floral prints. These are seen in feminine silhouettes and a stunning range of luxury coats which are perfect for layering over seasonal outfits.
Shot by renowned fashion photographer Bonnie Hansen, styled by Liv Rahmé, and modelled by Chanel Stewart, the campaign is set amongst a magical pink house in Sydney’s harbourside suburb of Rose Bay.
With winter well underway, we take a look at the top picks for the trends you need in your winter wardrobe right now.
#1 – Animal Prints
The animal print trend has been around on repeat for decades and it’s not slowing down anytime soon. These leopard and snake print styles from Fresh Soul are great investment pieces, and you can count on them to be staples in your wardrobe for many years to come.
The styles range from super-pretty sheer leopard print dresses such as the ‘Snow Leopard Dress’, to sexy black and white bodycon snake print dresses such as the ‘Cobra Dress’ (shown above). Prices range from $129.95 to $159.95.
#2 – Floral Prints
If Fresh Soul Clothing could be defined by one design characteristic, it would be their beautiful exclusive floral prints that you won’t find anywhere else. Worked through a range of unique styles each season, from day dresses to evening styles, the label’s exclusive florals are to die for.
In the most recent collection, florals are seen in gorgeous winter hues of teal, plum and navy. The ‘Wisteria Pleat Dress’ ($159.95, shown above) features a juxtaposition of blurred and outlined florals, the front hem of the dress is asymmetrical and the skirt is pleated.
#3 – Coats
Every wardrobe needs the perfect winter coat that sees them through the season. Not only do Fresh Soul’s winter coats look super luxurious, they are made in timeless colours, giving your look a flawless finish when layered over printed dresses and ankle boots.
Although these coats are staple pieces each design has a unique edge. For example, the ‘Pursuit Jacket’ features a tie and metal buckle attached in at the waist. With a focus on quality, the label has designed these classic coats to last. Prices range from $129.95 to $179.95.
Most styles are out now or soon to be released and available for purchase online or at any Fresh Soul Clothing Boutique.