We are pretty obsessed with French Connection’s latest campaign “Sketch to store”. The collection is all centered around the label’s amazing design process where the collections go directly from a designer’s sketch, to store.
The campaign was shot by acclaimed London photographer Rankin and the team at his in-house creative content agency who brought together this amazing concept with a cheeky twist.
The black and white campaign pays homage to French Connections irreverent nature (who didn’t have a FCUK shirt in school?). The shoot features both fully clothed and in their natural form and fully clothed. The clothing designs for the AW14 collection were then sketched onto the models!
The AW14 collection itself channels the edge and style of Britain, referencing punk and grunge in those plaids.
Check out some of the campaign below!