Say what you want about E.L James’ best seller raunchy hit Fifty Shades Of Grey the woman sure knows how to make those dollars roll in. James is further increasing her empire (off the back of the release of the actors of the movie) with the launch of the official Fifty Shades of Grey lingerie collection, available exclusively at Target Australia from Thursday 26 September 2013.
The line brings to life the sexually charged tale that draws references directly from the trilogy.
Says James of the collection, “I’m thrilled that Target will be the exclusive retailer of the official Fifty Shades of Grey lingerie collection in Australia, offering widespread access to the luxury collection. We’ve worked together to ensure the range encapsulates the passion of Anastasia and Christian’s love…the collection is styled on the elegant pieces Anastasia receives from Christian, lifting the Fifty Shades of Grey story off the pages and into the wardrobes of Australian women. The pieces tap into the fantasy world from the trilogy”.
The range features exclusively designed bustiers, balconette bras, suspenders, bikini briefs, g-strings and a sheer chemise.
The debut Fifty Shades of Grey lingerie collection will be available exclusively at Target Australia in store and online at target.com.au from 26 September. Prices range from $15 for g-strings, $19 for briefs, $35 for bras, $35 for suspenders and $49 for bustiers and chemises.