Edun Fall 2012 Campaign “Birds Of Prey”

Edun has become well known for their avant-garde campaign shoots, for Spring Summer it was hundreds of beautiful butterflies and for their Fall campaign, Ryan McGinley captures the label’s amazing new collection alongside five beautiful birds of prey.

The campaign drew inspiration from Africa- which is clear in the warm tones, textures and prints.

The shots are simply striking and a refreshing change from your run of the mill model shots, they are real, candid and beautiful.

What do you think of the campaign shoot?

Images: Fashionologie.com

41 Comments

  • Reply rzyanina Tuesday 14th August, 2012 at 2:45 pm

    surprisingly

  • Reply Ian Monday 13th August, 2012 at 10:58 am

    why do i always think of Fat Boy Slim with birds of prey

  • Reply amanda6393 Monday 13th August, 2012 at 8:49 am

    Nice photos, don’t actually go much on the clothing though!

  • bubsarella
    Reply bubsarella Monday 13th August, 2012 at 3:11 am

    Baby Big Eyes! That last lil darling is absolutely beautiful. Those gorgeous creatures definately outshone the fashion this time.

  • Reply fluffyseana Sunday 12th August, 2012 at 11:37 pm

    Interesting …

  • Reply Nimma Sunday 12th August, 2012 at 8:47 pm

    not a fan

  • Reply Ange Sunday 12th August, 2012 at 8:46 pm

    really weird..

  • Reply cindyfeng92 Sunday 12th August, 2012 at 6:53 pm

    great editorial!

  • judi1
    Reply judi1 Sunday 12th August, 2012 at 11:41 am

    Love the birds.

  • Reply yslyenom Sunday 12th August, 2012 at 11:12 am

    Unique but strange

  • Reply Whatthe Sunday 12th August, 2012 at 8:41 am

    Very arty.

  • lanalang
    Reply lanalang Sunday 12th August, 2012 at 3:53 am

    Beautiful..

  • tanya6314
    Reply tanya6314 Sunday 12th August, 2012 at 12:32 am

    Beautiful birds!

  • Reply Nedvelena Saturday 11th August, 2012 at 4:45 pm

    Unbelievable shots!

  • make up magic
    Reply make up magic Saturday 11th August, 2012 at 3:18 pm

    very nice photos

  • Reply T1NA Saturday 11th August, 2012 at 12:22 pm

    not a fan of the clothes unfortunately

  • Reply teekendall Saturday 11th August, 2012 at 11:26 am

    hope the birds weren’t too stressed for the photo shoot.

  • Reply Zerotolove Saturday 11th August, 2012 at 9:24 am

    This shoot is AMAZING! The clothes too! <3

  • Reply adnrew Saturday 11th August, 2012 at 9:10 am

    Cute

  • Discomilk
    Reply Discomilk Saturday 11th August, 2012 at 8:54 am

    that certainty different.

  • Reply jolesley Saturday 11th August, 2012 at 6:43 am

    like the shots not necessarily the clothes

  • Reply dj23249 Saturday 11th August, 2012 at 6:39 am

    Strange, not a fan

  • Reply lieuloves Saturday 11th August, 2012 at 12:10 am

    wow!

  • Reply punkemohardcore Friday 10th August, 2012 at 11:38 pm

    Love this, so awesome.

  • Reply Claireo Friday 10th August, 2012 at 8:56 pm

    AMAZING!

  • Reply Lovely65 Friday 10th August, 2012 at 8:49 pm

    amazing

  • Reply cindyhu_1234 Friday 10th August, 2012 at 8:16 pm

    those pictures are amazing!

  • Reply BellaB Friday 10th August, 2012 at 7:47 pm

    I like it, I think.

  • Reply maggielyly Friday 10th August, 2012 at 7:17 pm

    interesting

  • Reply foxoduck Friday 10th August, 2012 at 3:24 pm

    Very unique

  • Reply jessicawheelock Friday 10th August, 2012 at 2:17 pm

    Cute campaign, boring clothes

  • Reply Raquel24 Friday 10th August, 2012 at 1:09 pm

    cool shoot! very creative

  • Reply AmberB Friday 10th August, 2012 at 12:54 pm

    Different but quite cool

  • Reply Tashie Friday 10th August, 2012 at 12:12 pm

    unique

    • smurfette
      Reply smurfette Friday 10th August, 2012 at 1:33 pm

      agreed

  • Reply KatP Friday 10th August, 2012 at 11:46 am

    different

  • Reply vikki18 Friday 10th August, 2012 at 11:08 am

    amazing!

  • Reply stels Friday 10th August, 2012 at 10:47 am

    trippy and indiee

  • Reply Senorita Friday 10th August, 2012 at 10:46 am

    wow they look amazing

    • Reply stels Friday 10th August, 2012 at 10:48 am

      ikr

    • Reply fifi73 Friday 10th August, 2012 at 2:15 pm

      I know! Great shots….

    Leave a Reply

    Your email address will not be published.