Fine tuning your digital marketing strategy should be top of mind if you want your business to achieve new successes in 2021. Digital marketing is consistently evolving, so it’s essential to keep up with the latest trends to get the best results out of it.
Don’t be fooled by thinking that digital marketing still only means running a couple of social media accounts and implementing SEO for your website. These days, digital marketing trends have evolved along with the evolution in technology and consumer’s forever-changing appetite for new information, products and services.
In other words, if you’re not following the newest digital marketing techniques, heed caution! It’s all too easy to get left behind in the scramble for the attention of your customer’s if you’re not on top of your game.
In this article, we look at some of the key digital marketing trends you need to be across for 2021. Let’s take a look
#1 – Social Media for Engagement and Retention
Most businesses are already using social media to attract more customers, but it’s time for them to take it to another level. Things have changed a lot since the Coronavirus outbreak, and it has opened up more opportunities for businesses to operate on social media than ever before.
With greater numbers of people spending more time on the various social media platforms than previously, this opens plenty of doors for businesses to try new things and and capture the attention of new customers.
Whereas brands may have previously stuck to simply posting photos of their products or sharing promotional material, in 2021, the stage is set for brands and marketers to show their ‘personality’ by posting videos, memes, information on causes, and other adjacent content.
If you still haven’t gotten started with social media marketing, you can also turn to this digital marketing company Australia for guidance.
#2 – Digital marketing trend: voice search optimisation
Even though voice search is not a part of Google’s algorithm, it still affects the search results in certain ways, and it’s only a matter of time before Google does make voice search a part of their algorithm, so you need to be prepared for it.
Many people now use voice search when they are looking for new products, and this trend is set to continue into all of other facets of search in coming years.
To prepare your business for the new ways of searching, digital marketing trend experts suggest that you optimise your content for voice search as well by using a more natural and casual style of language that will be easier for Google to interpret.
#3 – Digital marketing technique: Segmentation
One of the most overlooked yet most important digital marketing techniques you should still be following in 2021 is segmentation. Segmentation means you divide your customers into segments, then target them with different content tailored to their tastes and preferences, such as having different account based marketing strategy and other strategies for other purposes. Segmentation has been proven to lead to higher conversions, and more sales.
Most businesses, especially smaller ones, tend to speak to their general audience only. However, by dividing your target audience into different parts, you will be able to execute your ideas more accurately.
#4 – Digital marketing trend: Video Content
Another important digital marketing trend you cannot ignore catering to, is creating video content. If you want to catch your customers’ attention, you will have to create short and engaging videos to convey your messages.
While creating static images that convey your brand message is still a requirement, this is no longer anywhere near as effective as video content. In the past couple of years, people have shifted their focus entirely towards video content, and therefore it’s great way for businesses to connect with consumers.