Coco Rocha Is Sass & Bide’s Leading Lady

Sass & Bide have had us guessing who the leading lady behind their latest campaign would be, and finally the big reveal has happened, with none other than Coco Rocha stepping into the limelight.

According to Sass & Bide, Rocha will take over the reigns of the Australian label’s social media channels for five days from Feb 28th. We can expect lots of selfies and outfit shots in the latest Spring Summer 2013 LoveShady line (of which you can actually win an outfit from here). 

We love the appointment of the “model of a thousand faces” to the label’s social media post- what about you? Check out some of the campaign shots below.