Blake Lively Named the New Face of Gucci Scent

Actress Blake Lively has been unveiled as the newest face of Gucci’s latest fragrance: Gucci Première.

Gucci creative director Frida Giannini chose Lively because of her sense of style and charisma. ‘She is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes. Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour.’

The fragrance is inspired by old Hollywood charm and contains notes of bergamot and orange blossom infused with white flowers, musk, and a base cocktail of leather and wood. It will launch in September this year.

Lively joins a list of Hollywood A-Listers such as Evan Rachel Wood, James Franco and Chris Evans who have previously represented the brand. She will feature in a print campaign and a short commercial film directed by Nicolas Winding Refn.

Images: Gucci.com, TodayGossip,

60 Comments

  • Reply dj23249 Thursday 31st October, 2013 at 5:08 am

    Great choice, I’m a big fan of hers

  • lanalang
    Reply lanalang Tuesday 12th February, 2013 at 11:47 pm

    Awesome!

  • Reply gabrielle3 Wednesday 19th December, 2012 at 11:39 pm

    I love Blake!

  • Reply godsaur Monday 15th October, 2012 at 1:03 pm

    quite like her

  • Reply leckytomato Sunday 2nd September, 2012 at 5:54 pm

    nice!

  • Reply RachelMoon Tuesday 10th July, 2012 at 10:56 pm

    She really is an inspirational and motivating person. She will be brilliant!!

  • hausoftina
    Reply hausoftina Saturday 7th July, 2012 at 7:20 pm

    I think that she’ll do a fantastic job! She’s beautiful!

  • Reply leckytomato Friday 6th July, 2012 at 2:10 pm

    so pretty!

  • Reply windbee Thursday 5th July, 2012 at 5:40 pm

    good choice

  • Reply Ian Thursday 5th July, 2012 at 11:27 am

    great choice

  • Reply T1NA Wednesday 4th July, 2012 at 10:02 am

    she’s so pretty!

  • Reply aalana Tuesday 3rd July, 2012 at 3:31 pm

    cool!

  • Reply jarjar Tuesday 3rd July, 2012 at 7:49 am

    beautiful

  • Reply Cindizzle Monday 2nd July, 2012 at 8:44 pm

    Ugh Blake Lively is sssssooooo stunning!

  • Reply keppers Monday 2nd July, 2012 at 6:38 pm

    Love Blake, Gucci made the right choice

  • Reply rubylikespie Monday 2nd July, 2012 at 2:12 pm

    beautiful hair! so gorgeous 😀

  • Reply julzjulzz Sunday 1st July, 2012 at 8:57 pm

    SO BEAUTIFUL!

  • Discomilk
    Reply Discomilk Sunday 1st July, 2012 at 8:34 am

    I love her in gossip girl! Perfect choice.

  • lanalang
    Reply lanalang Saturday 30th June, 2012 at 5:00 pm

    couldn’t have picked a better girl!

  • Fashionista8P
    Reply Fashionista8P Saturday 30th June, 2012 at 11:01 am

    love her!!

  • Reply Zerotolove Friday 29th June, 2012 at 5:25 pm

    gorgeous! x

  • CandyFairy
    Reply CandyFairy Friday 29th June, 2012 at 2:38 pm

    She’s gorgeous! 🙂

  • Reply jnic Friday 29th June, 2012 at 2:30 pm

    new gucci scents are amazing and so is she! excellent choice!

  • Reply Nimma Friday 29th June, 2012 at 11:42 am

    i cant get over how prettty she is!

  • newbie
    Reply newbie Friday 29th June, 2012 at 11:28 am

    she’s gorgeous

  • Reply KNY Friday 29th June, 2012 at 9:46 am

    She really is the IT girl at the moment!! Very pretty..

    • newbie
      Reply newbie Friday 29th June, 2012 at 11:29 am

      yeah!

  • Reply rzyanina Friday 29th June, 2012 at 5:40 am

    Blake Lively love

  • Reply dj23249 Friday 29th June, 2012 at 5:23 am

    She is truly gorgeous. Well done Gucci

    • newbie
      Reply newbie Friday 29th June, 2012 at 11:32 am

      i agree

  • Reply srslyalex Friday 29th June, 2012 at 1:00 am

    Oh wow she is beautiful

  • Reply EliseA Thursday 28th June, 2012 at 11:17 pm

    Love the scent!

  • Reply cindyhu_1234 Thursday 28th June, 2012 at 9:09 pm

    she deserves it!

  • Reply nancyhendo Thursday 28th June, 2012 at 7:42 pm

    Blake is the most flawless person I have ever seen!

  • violetflower61230
    Reply violetflower61230 Thursday 28th June, 2012 at 7:37 pm

    Hmm she is very pretty

  • Reply AmberB Thursday 28th June, 2012 at 7:07 pm

    She’s so beautiful!

  • Reply EllaH Thursday 28th June, 2012 at 6:56 pm

    Im going to get my hands on this scent asap… Blake is amaze..that hair..i want x

  • Reply MelanieLilly Thursday 28th June, 2012 at 6:39 pm

    Love Blake!

  • Reply storm7 Thursday 28th June, 2012 at 6:04 pm

    GOOD CHOICE

  • Reply MsKimo Thursday 28th June, 2012 at 5:24 pm

    Smart move, love her face.

  • Reply maggielyly Thursday 28th June, 2012 at 5:11 pm

    she is soo beautiful!!

  • Reply Zerotolove Thursday 28th June, 2012 at 5:01 pm

    Love! x

  • Reply daysofourlives123 Thursday 28th June, 2012 at 5:00 pm

    She’s pretty, but used to be so down to earth before GG. Now she thinks she above everyone else :/

  • Viggy
    Reply Viggy Thursday 28th June, 2012 at 3:57 pm

    Great choice

  • Reply Sharonala Thursday 28th June, 2012 at 3:56 pm

    she is amazing! love her! xoxo

  • Reply paperplane__x Thursday 28th June, 2012 at 3:55 pm

    OMG I LOVE HER

  • Reply Whatthe Thursday 28th June, 2012 at 3:20 pm

    Lovely look.

  • Reply ichigolove01 Thursday 28th June, 2012 at 3:20 pm

    She is so gorgeous

  • Reply dina Thursday 28th June, 2012 at 2:37 pm

    She is gorgeous!!!

  • MissSharlene
    Reply MissSharlene Thursday 28th June, 2012 at 2:16 pm

    For some reason I’m just not a fan on Blake Lively, but good for her.

  • Reply Chanels_Allure Thursday 28th June, 2012 at 1:30 pm

    love her class all the way

  • Reply Tessa Thursday 28th June, 2012 at 12:52 pm

    gorgeous. love her hair.

  • Reply fifi73 Thursday 28th June, 2012 at 11:57 am

    Well done, great choice…. She looks amazing in the bottom picture, very glamorous….

  • jazlovestoskate
    Reply jazlovestoskate Thursday 28th June, 2012 at 11:48 am

    I think this is a great choice, she’s gorgeous!

  • Reply blackcab Thursday 28th June, 2012 at 11:44 am

    stunning

  • Reply Cinthia Thursday 28th June, 2012 at 11:26 am

    ye i love her too. loved her in gossip girl!

  • Reply Ange Thursday 28th June, 2012 at 11:21 am

    she is absolutely stunning i love her

  • Luci
    Reply luci321 Thursday 28th June, 2012 at 10:38 am

    Simply stunning- brilliant choice

  • Reply Tashie Thursday 28th June, 2012 at 10:34 am

    Real life ‘It girl’!

  • Nicole
    Reply Nicole Thursday 28th June, 2012 at 10:26 am

    She is absolutely stunning.Nice choice Gucci!

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