Behind The Scenes: Blake Lively for Gucci

Fragrance advertisements have a reputation of being visually enchanting. They capture your attention and have the essence of a cinematic masterpiece – compressed into 30 seconds. Released at the end of July this year, the new Gucci Premiere perfume advertisement featured Gossip Girl star, Blake Lively, and was directed by Nicolas Winding Refn. (If you haven’t seen it yet, click here).

Now we finally get a behind-the-scenes look into the making of the sultry scent’s ad. Nicholas describes the entire campaign as being about the romanticism of movie mythology, and labels Blake as “the perfect casting.” He says he cannot imagine anyone else being able to “fill those golden shoes.”

According to Blake, “the scent truly represents all sides of a woman, everything that a woman is, everything that a woman aspires to be. It’s got the sweet tones of orange blossom and bergamot, but then it’s also got the stronger tones of leather and wood. And that’s just so sexy. To have a scent that truly represents you is incredibly important and empowering.”

Blake goes on to say, “It was such an honour when Gucci approached me to work on this new campaign. House of Gucci is such an iconic fashion house.”

Scroll down and have a peek at the beautiful footage yourself. You won’t be disappointed.

36 Comments

  • Reply cheap beat by dre Monday 24th June, 2013 at 8:53 am

    Not several study the real the ex owing peace and quiet But when you go out with her and as well, her friend you will still love her, She is admittedly candy as well as looking after. And she or he is a jet killer, My mom implies presents through to products. Which of course means your lover really efforts your wife most ruthless to chat

  • judi1
    Reply judi1 Wednesday 12th December, 2012 at 10:31 pm

    Love the first shot but not the last.

  • hausoftina
    Reply hausoftina Sunday 9th December, 2012 at 9:28 pm

    She’s absolutely stunning!

  • Reply dapperdolly Friday 30th November, 2012 at 1:53 pm

    Reminiscent of a bygone time.

  • Reply sheree-lily Friday 16th November, 2012 at 1:11 pm

    shes so beautiful!!!! i loveeee herr!!!!!!

  • make up magic
    Reply make up magic Wednesday 14th November, 2012 at 9:08 am

    Id love to try the perfume

  • Reply windbee Wednesday 14th November, 2012 at 12:08 am

    fantastic

  • Reply tarynwatt Tuesday 13th November, 2012 at 10:45 pm

    W O W! Speechless! These pictures are amazing!

  • Reply leckytomato Tuesday 13th November, 2012 at 2:26 pm

    nice!

  • Reply Whatthe Tuesday 13th November, 2012 at 9:15 am

    Wish my baby became happy when I said Gucci Gucci Gucci!! lol

    Blake excels in this – best I’ve seen of her. She should have been a model!

    wee bit of charisma between the director guy and Blake I detect

  • Reply ragdollbaby Tuesday 13th November, 2012 at 12:07 am

    Very pretty

  • Reply Sabbyxox Monday 12th November, 2012 at 8:57 pm

    Blake, just gorgeous as always

  • Reply KatP Monday 12th November, 2012 at 6:36 pm

    She is such a babe!

  • Reply meli Monday 12th November, 2012 at 12:35 pm

    shes just gorgeous…. and has a hot hubby…

  • Reply foxoduck Monday 12th November, 2012 at 11:51 am

    I don’t get the obsession with Blake Lively! I don’t find her classy at all

  • Reply fifi73 Monday 12th November, 2012 at 9:59 am

    Wow, great photos….

  • Reply amanda6393 Monday 12th November, 2012 at 8:54 am

    Gorgeous.

  • DearMonet
    Reply DearMonet Monday 12th November, 2012 at 8:15 am

    Wow!!! She looks stunning!!!

  • Reply dj23249 Monday 12th November, 2012 at 6:41 am

    Great shoot, she looks fantastic

  • lanalang
    Reply lanalang Monday 12th November, 2012 at 2:07 am

    Lovely advertisement!

  • Reply stels Monday 12th November, 2012 at 12:02 am

    wow!

  • Reply yslyenom Sunday 11th November, 2012 at 11:15 pm

    Nice photos

  • Reply Misskate Sunday 11th November, 2012 at 11:05 pm

    Wouldn’t be lovely to have a ‘photo shoot like that!

    • Reply stels Monday 12th November, 2012 at 12:05 am

      ikr

  • sommy7
    Reply sommy7 Sunday 11th November, 2012 at 10:18 pm

    Must try this fragrance

    • Reply stels Monday 12th November, 2012 at 12:07 am

      same

  • Reply cindyhu_1234 Sunday 11th November, 2012 at 8:23 pm

    amazing photos!

  • Reply Jane Sunday 11th November, 2012 at 7:18 pm

    Gorgeous photos.

  • Reply AmberB Sunday 11th November, 2012 at 6:19 pm

    Stunning!

  • Fashionista8P
    Reply Fashionista8P Sunday 11th November, 2012 at 2:53 pm

    love her but does she really need any more money 😛

  • Reply Sparkles17 Sunday 11th November, 2012 at 1:51 pm

    Lovely pictures, gorgeous!

  • Reply maggielyly Sunday 11th November, 2012 at 1:46 pm

    she’s soooo pretty!!!

  • Reply detailed Sunday 11th November, 2012 at 1:17 pm

    She’s stunning, as is that dress.

  • Reply anatunkia Sunday 11th November, 2012 at 11:03 am

    beautiful

  • make up magic
    Reply make up magic Sunday 11th November, 2012 at 10:56 am

    Very beautiful pictures.

  • Reply T1NA Sunday 11th November, 2012 at 10:45 am

    she’s stunning

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