Fragrance advertisements have a reputation of being visually enchanting. They capture your attention and have the essence of a cinematic masterpiece – compressed into 30 seconds. Released at the end of July this year, the new Gucci Premiere perfume advertisement featured Gossip Girl star, Blake Lively, and was directed by Nicolas Winding Refn. (If you haven’t seen it yet, click here).
Now we finally get a behind-the-scenes look into the making of the sultry scent’s ad. Nicholas describes the entire campaign as being about the romanticism of movie mythology, and labels Blake as “the perfect casting.” He says he cannot imagine anyone else being able to “fill those golden shoes.”
According to Blake, “the scent truly represents all sides of a woman, everything that a woman is, everything that a woman aspires to be. It’s got the sweet tones of orange blossom and bergamot, but then it’s also got the stronger tones of leather and wood. And that’s just so sexy. To have a scent that truly represents you is incredibly important and empowering.”
Blake goes on to say, “It was such an honour when Gucci approached me to work on this new campaign. House of Gucci is such an iconic fashion house.”
Scroll down and have a peek at the beautiful footage yourself. You won’t be disappointed.