Beauty Trend To Try: Navy Eyeshadow

If you’re looking for a fresh and modern alternative to your predictable black, brown or grey “smokey eye” then ponder this suggestion: the NAVY eye.

Image: BWA’s Pinterest board, Audrey Beauty


I know most people’s natural instincts will be to reject the idea of blue lids instantly, but upon closer inspection you may be surprised to see that dark blue lids can look decidedly chic. When teamed with pared back makeup on the rest of the face, blue eyes can look dramatic and ultra-flattering. Blue eye-shadow also makes the whites of your eyes stand out and make-up look fresh.


With the party season unfolding and NYE right on our doorstep (what’s everyone doing by the way?), why not give your lids something new to cheer about? Most people will have a never-used blue eyeshadow floating around somewhere, so take inspiration from these images and lets see if you can’t be convinced to give the blue hue some airtime.


Celebrity makeup artist Polly Osmond says “Blue is a great summer colour to wear, everyone gets stuck on wearing browns and blacks… And if the blue’s a very dark blue, I would call it a neutral blue. People shouldn’t be frightened of it.”

(Scroll to the bottom to read our 7 TIPS FOR ACHIEVING THE PERFECT NAVY BLUE LIDS)

A dark matte navy eye shadow, pared with perfect foundation and a nude lip. Image:


A wash of navy all around the eye, with nude everything else + matching nails. Image:


A metallic “light navy” swept out for a dramatic evening look, emphasised with perfect winged liquid liner, lots of mascara, and of course – neutral makeup. This look looks amazing on this skin tone! Image: BWA’s Pinterest board, Audrey Beauty


J-Lo looks sultry in a wash of navy eyeshadow, applied like a normal “smokey eye”. Neutral makeup and bombshell hair. Image:


Ok so not technically “navy” but this blue eye makeup looks incredible! A medium blue applied all around the eye, offset with a light wash of peach on the cheeks. Very fresh and pretty, don’t you think? Image:


Emmy Rossum shows off a medium smokey wash of navy on the lid and through to the lower lashes, resulting in a classically beautiful red carpet look. Image:


This ultra-dark smokey navy eye makeup is perfect for dress-ups. A well-shaped brow, black eyeliner and lashings of mascara on top of fake eyelashes make for a set of eyes that no one will be able to stop looking at! Image: BWA’s Pinterest Board, Audrey Beauty



Finally, Aussie model Jess Hart showing how to wear the lightest swipe of blue over the lids. Notice how there is the addition of a dramatic red lip? Whilst minimal, the look is opulent and sophisticated. Image:




  1. Rule of thumb: The darker the eyeshadow, the lighter the lipstick
  2. Matt shades can be accented with shimmer on the middle of the lid and inner eye
  3. Blue shadows look good on everyone, but they are especially good for brown eyed girls as it makes brown eyes pop
  4. More mature ladies should reach for matte tones and subdued blues, which will look more modern (and won’t accentuate lines)
  5. NEVER match your eyeshadow exactly to your eye colour. You are looking to bring out the eyes, not blend them into the background.
  6. If you have blue eyes, you should choose royal blue tones, whereas brown eyes can go for pastel blues. If you have green eyes, you can wear either. 
  7. When applying two shades of colour, never apply colour on top of each other horizontally. Instead, apply the colours next to each other.
So, what do you think of the navy lid? Do you love it or loathe it? Let me know in the comments below and earn BWA Dollars for doing so!


  • Reply cowcatmiles Thursday 18th December, 2014 at 5:52 pm

    Yes to navy! Have always loved this shade on the eyes, I get lots of envious comments when I wear it 🙂

  • Reply ragdollbaby Thursday 11th December, 2014 at 2:09 pm

    GORGEOUS look on darker skin tones.

  • Reply Whatthe Thursday 4th December, 2014 at 5:10 pm

    I like how it makes the eyes look huge!

  • judi1
    Reply judi1 Sunday 30th November, 2014 at 6:55 pm

    I like it!

  • ivysaurus
    Reply ivysaurus Thursday 27th November, 2014 at 11:58 pm

    The darker blues are gorgeous on the eyes

  • Reply xlilda Tuesday 25th November, 2014 at 8:27 pm

    The first few looks are absolutely gorgeous.

  • Reply amanda6393 Monday 24th November, 2014 at 2:22 pm

    I think the greyer tones of blue and navy look fab!

  • Reply natzerat Saturday 22nd November, 2014 at 7:54 pm

    Absolutely love this look! Lots of great ways to wear blue eyeshadow without looking like I’m straight from the 70’s.

  • Reply anitae Friday 21st November, 2014 at 10:47 pm

    I agree .. Those dark blues / navy look amazing.

  • Reply Whatthe Friday 21st November, 2014 at 2:44 pm

    I love the darker blues on the eyes.

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