Anna & Boy X General Pants Co

Anna & Boy have emerged from their hiatus with a bang, a fresh and oh-so perfect collaboration collection with high street chain General Pants.

“The collection is infused with an Anna&Boy quirk: all the prints are meant to be work mixed up, following your own vibe. We want you to have fun wearing it” says designer Anna, one half of the dynamic duo behind the label.

Anna&Boy emerged in 2005, the brainchild of two former Vogue Fashion Editors Anna and Lill who embarked on their own journey and quickly became THE go to for cool, modern and fresh beachwear.

We are loving this new direction with a youthful emphasis and can’t wait to see what’s next!

Check out a BTS vid below and some snaps from the campaign. You can shop the collection HERE.



  • Reply yslyenom Friday 4th October, 2013 at 4:30 pm


  • anette
    Reply anette Wednesday 2nd October, 2013 at 3:31 pm

    Loving the shoes!

  • Reply dj23249 Tuesday 1st October, 2013 at 6:05 am

    Bit too out there for my liking

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