Audrey Online Love: Ambition Fashion Launches With Moving Models!

Hot off the virtual press is the launch today of Australia’s newest fashion e-tailer, ‘Ambition Fashion‘ In what can only be described as a great leap forward in the online shopping realm, Ambition Fashion has really caught our attention for successfully achieving what so many (read 99.9%) of online retailers have failed to do for so long. Unbelievably, they are using unique moving images of models in the clothes so you can see clothing in action. It’s fantastic.

Knowing first-hand the amount of manpower and determination that goes into formulating anything online, I take my hat off to founder Kirsty Daymant and her team for managing to achieve this exciting new format.

In addition to vastly improving the end user experience, Kirsty Daymant and Ambition Fashion are equally committed to collating a collection for shoppers that is exclusive and fresh. Ambition Fashion boasts a bevy of fresh, young designers that are not found everywhere else, and these brands include Lucid, Wheels and Doll Baby, Danyell Shoes, Saints and Secrets, Nena Pasadena, Premonition Designs, Talulah and more.

And if that wasn’t enough, Kirsty is also passionate about nurturing this emerging talent, positioning Ambition Fashion as an agent for newer designers looking to break into the Australian market. Kirsty says “Australian designers are talented – there’s no doubt about that, however you can have a great label and concept and not know what to do with it…A lot of young designers struggle with creating awareness about their brand, and that’s where Ambition Fashion comes in. We are not just solely interested in selling fashion forward designs in our stores – we are looking to support designers in all aspects, including social media and brand management, marketing strategies and PR”

You can check out Ambition Fashion here, and they have also just launched a bricks and mortar store on Havelock Avenue, Coogee, NSW for those who still appreciate trying on clothes before buying them.

(And stay tuned for an exciting new giveaway to be announced thanks to Ambition Fashion!)

What do you think of using moving images to show clothes online? Would it help you to make an easier purchase? Tell us in the comments below, and earn valuable Audrey Dollars just for doing so!



  • Reply jessicawheelock Sunday 3rd August, 2014 at 2:24 pm

    That’s a pretty great idea! Revolutionising online shopping

  • sommy7
    Reply sommy7 Saturday 19th July, 2014 at 5:51 pm

    Looking good and feminine

  • Reply lovelyloves Thursday 17th July, 2014 at 9:02 am

    This is over my budget…

  • Reply amanda6393 Thursday 17th July, 2014 at 8:47 am

    Wow! Fantastic.

  • Reply BellaB Wednesday 16th July, 2014 at 1:21 pm

    Sounds great. I’m not sure it would make for an easier purchase, but it would make for more interesting shopping.

  • Reply Whatthe Tuesday 15th July, 2014 at 8:25 pm

    Moving images definitely allow me to see more about the piece of clothing I’m interested in – the way it flows etc. I prefer websites that show this.

  • Reply stels Tuesday 15th July, 2014 at 6:26 pm

    definitely helpful! it’s so much better sussing out how a certain piece of clothing ‘sits’ on someone rather than it just in a static photo! so yeah definitely would provide an easier purchase

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