A Day In The Life Of: Aleen, The Dark Horse

Aleen is founder of The Dark Horse our go to online store for jewellery and amazing inspiration.

Life as a busy entrepreneur is not as easy as you might think, but when there are jewels involved, its always that little bit brighter!

As a young, inspiring businesswoman, we asked Aleen to document a day in her busy life to get an insight on what its really like to start and run your own business!

7 am: My alarm goes off from the other side of the room! There is no way I would get out of bed if the alarm was next to me (hello snooze button!)

8 am: Make my way to the train station with my large chai tea in my hand, looking forward to reading my book on the train.

9 am: Emails, emails, emails! But first, another tea!

10 am: Working on upgrading the website, have a quick look to see what else needs to be done and work out the list of what designers will be launching.

11 am: Scoff down an early lunch while chatting with the girls in the office about a favourite topic, men!

1 pm: Hop into a cab to get to a photo shoot for a magazine which will be released in September. Such a surreal experience getting hair and make up done, while getting to wear an awesome outfit (I just want to walk out with it!).

4 pm: Back in the office to work on more emails and make sure all orders are sent out so customers have their goodies the next day.

6 pm: Head off home to make sure I make it in time to my soccer game (so sad to take off the pretty make up!).

Check out some snaps of Aleen in her beautiful Sydney based office and make sure to check out The Dark Horse for all these beautiful pieces!


  • Reply amanda6393 Friday 12th July, 2013 at 8:35 am

    Sounds like a pretty cruisy day to me!

  • Reply dj23249 Friday 12th July, 2013 at 3:43 am

    Still sounds like a good day compared to mine

  • sommy7
    Reply sommy7 Friday 12th July, 2013 at 2:51 am

    Love the jewellery, she has a busy life too

  • Reply vikki18 Thursday 11th July, 2013 at 4:48 pm


  • Leave a Reply

    Your email address will not be published.