In the wake of the ‘farm-to-table’ movement that took the food industry by storm, it’s no surprise that the beauty industry is now embracing ‘farm-to-face’. Over the past few years, natural skincare brands have been busy infusing their products with superfood ingredients that you would once have expected to see in your fridge or pantry.
In a sense, it’s no surprise: These staple ingredients work to nourish, protect, repair, and strengthen skin, so it makes sense to slather them on your epidermis. Still, looking at your cosmetics ingredients list and seeing things you toss into your morning smoothie can be a little confusing at first.
Is superfood skincare just hype, or can it really handle the beauty heavy lifting? To set the story straight, we tapped the natural beauty pros at RAWW Cosmetics who walk us through 7 unexpected superfoods for skin — and why they’re skincare ingredients that really work.
7 superfood skincare ingredients that really work
#1 – Coconut oil
Dealing with dryness or dullness? Consider coconut oil your new hero ingredient. A super moisturiser, coconut oil is rich in nutrients and omega-3 fatty acids to deeply hydrate and restore dry, flaky skin. It also has antimicrobial properties, so it can help to get rid of the bacteria that causes acne and protect the skin from future breakouts.
Another benefit of coconut oil on skin is that it speeds up wound healing – which is great if you have scarring or a tendency to pick at your skin.
How to give your skin a fix: The skin around the eyes is thin and delicate, so it’s important to use rich, ultra-nourishing products – like the Super Hydrate-Me Eye Cream.
#2 – Berries
Berries may be tiny, but they pack a seriously powerful punch when it comes to skincare. There are a few reasons why they’re worth adding to your superfood skincare routine.
First, they’re one of the best natural sources of antioxidants such as polyphenols. These antioxidants safeguard the skin from environmental stressors, like pollution and windy weather. They also fight free radicals and slow down the signs of ageing, such as wrinkles and uneven skin tone.
What’s more, many berries are bursting with vitamins A, C, and E. Along with antioxidants, these vitamins work together to boost collagen and cell turnover for brighter, smoother, and more radiant skin.
Many of RAWW Cosmetics’ best selling skincare products contain the Wilderberry Harvest, a powerhouse , a powerhouse blend of three Australian berries: pepperberry, riberry, and muntries. It’s a potent combination that’s clinically proven to triple the hydration levels in the skin.
How to give your skin a fix: Nourish your complexion while adding a flush of colour with the Wildberry Glow BB Cream.
#3 – Acai berry
Speaking of berries, here’s one you’ve probably already heard of: The acai berry. Acai berries are loaded with more antioxidants than most superfoods, so they do a brilliant job of brightening skin and protecting it from external stressors.
But those aren’t all the acai benefits for skin. Aptly known as the “beauty berry,” acai berry is high in vitamins C, B, and E, as well as omega-3, -6, and -9 fatty acids. These ingredients moisturise and revitalise the skin, and keep it looking healthy, smooth, and plump.
This berry also works to boost skin regeneration and increase the speed at which your skin absorbs the nutrients from your skincare products.
#4 – Kakadu plum
Move over, oranges — the humble Kakadu plum is the world’s richest natural source of vitamin C! That’s a pretty big claim to fame and one of Kakadu plum’s skin benefits, because vitamin C is an essential antioxidant that combats free radicals and premature ageing.
Thanks to its high antioxidant content, Kakadu plum can also rev up the skin’s repair process, reduce redness and inflammation, and give skin a glowy finish. Plus, its antibacterial properties work to prevent bacteria from clogging your pores, keeping your complexion blemish-free.
How to give your skin a fix: After cleansing, apply Smooth-ME Fine Line Serum and let the Kakadu plum work its magic on fine lines and other signs of ageing.
#5 – Avocado oil
Avocado isn’t just great on toast — it’s also amazing for your skin. Avocado oil is rich in vitamin E, which locks in moisture and helps the skin to stay smooth, strong, and elastic. Along with being one of the best natural hydrating ingredients, avocado oil has anti-inflammatory properties, making it ideal for calming and soothing itchy, dry or chapped skin. And though it’s an oil, it absorbs quickly and won’t leave a greasy residue on the skin.
How to give your skin a fix: Finish your natural skincare routine with a heavy dose of moisture by applying the Super Hydrate-ME Day Cream.
#6 – Macadamia oil
This native nut is loaded with linoleic acid, which penetrates the deeper layers of the skin to help it retain moisture. It’s also full of monounsaturated fatty acids (like omega-9) to soften and regenerate skin while reducing inflammation caused by acne, rosacea, and other skin conditions.
Its unique texture is another benefit of macadamia oil on skin. Macadamia oil is lightweight, and sinks into the skin without clogging pores or leaving a residue. For this reason, it’s a key ingredient in many non-comedogenic cleansing oils.
How to give your skin a fix: Remove makeup and deep-clean your skin with the Super Hydrate-ME Cleansing Oil.
#7 – Goji berry
This tiny berry exploded in popularity a few years ago, and it’s here to stay. Goji berry’s benefits for skin are plentiful – they’re packed with antioxidants and amino acids to help maintain healthy, youthful skin. In particular, one of the major antioxidants, beta-carotene, protects skin cells from damage caused by free radicals and oxidative stress, and works to keep the skin plump and elastic. It can also help to heal damaged skin.
Thanks to their amino acids, goji berries improve your skin tone and colour, reduce the appearance of age spots, and seal in moisture.
How to give your skin a fix: Brighten and hydrate your skin with the help of the bestselling Activate-ME Face Moisturiser, morning and night.
Add superfood skincare to your beauty menu
No matter your skincare type or concern, natural skincare ingredients are exactly what the doctor ordered! Enjoy your healthiest, most radiant skin yet – all without harsh and potentially toxic chemicals.
To learn more about natural skincare and the effects of superfood ingredients on your skin, head to the RAWW Cosmetics blog.