Shona Joy has been something of a fixture in the Australian fashion landscape since its inception in 2000. The label has experienced national success and has garnered a loyal following, for its distinctly Australian aesthetic.
It is only natural, that in 13 years of operation, that the label’s aesthetic grows and evolves with the times, and the latest collection Illuminated for Winter 2013 is a clear turning point for an exciting new direction for the Australian designer.
Moving further away from the more relaxed silhouette of past collections, Illuminated is a delightfully chic collection that places emphasis on a polished, more structured form that has a strong supporting cast of texture and print.
On trend inspirations are drawn from Military silhouettes in suiting and luxe hardware. The collection is also packed full of statment separates that work in perfect symbiosis with each other but could just as easily sit comfortably at home with your own wardrobe.
The colour palette is a breath of fresh air for a winter collection, light chalk, blossom, ivory and lemon are excellently juxtaposed against eye catching mosaic prints.
This is a collection that is not defined by its season, and could easily fit into a year round rotation. Best of all you can snap it up now!