Shona Joy “Illuminated’ Winter 2013

Shona Joy has been something of a fixture in the Australian fashion landscape since its inception in 2000. The label has experienced national success and has garnered a loyal following, for its distinctly Australian aesthetic.
It is only natural, that in 13 years of operation, that the label’s aesthetic grows and evolves with the times, and the latest collection Illuminated for Winter 2013 is a clear turning point for an exciting new direction for the Australian designer.
Moving further away from the more relaxed silhouette of past collections, Illuminated  is a delightfully chic collection that places emphasis on a polished, more structured form that has a strong supporting cast of texture and print.
On trend inspirations are drawn from Military silhouettes in suiting and luxe hardware. The collection is also packed full of statment separates that work in perfect symbiosis with each other but could just as easily sit comfortably at home with your own wardrobe.
The colour palette is a breath of fresh air for a winter collection, light chalk, blossom, ivory and lemon are excellently juxtaposed against eye catching mosaic prints.
This is a collection that is not defined by its season, and could easily fit into a year round rotation. Best of all you can snap it up now!
Illuminated is available now in store and online at www.shonajoy.com.au.

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21 Comments

  • Reply neha goyal Monday 22nd May, 2017 at 6:39 pm

    Pictures are so beautiful & unique. This blog is really incredible & great.
    https://www.orientique.com.au/categories/aydin.html

  • Reply T1NA Saturday 19th January, 2013 at 12:50 pm

    it looks alright but nothing too spesh

  • Reply ragdollbaby Friday 18th January, 2013 at 10:33 pm

    Amazing cut and design

  • Reply amanda6393 Friday 18th January, 2013 at 9:35 am

    Elegant shots, very chic.

  • Reply yslyenom Thursday 17th January, 2013 at 11:37 pm

    I like the pale yellow outfit in the middle.

  • Reply Whatthe Thursday 17th January, 2013 at 9:00 pm

    lovely model!

  • Reply MsKimo Thursday 17th January, 2013 at 7:38 pm

    Loving this collection, so elegant.

  • Reply Tashie Thursday 17th January, 2013 at 10:50 am

    Beautiful!

  • Reply dj23249 Thursday 17th January, 2013 at 5:48 am

    The black dress and shoes are gorgeous

  • Reply Whatthe Wednesday 16th January, 2013 at 8:45 pm

    wow – nice shoes!

  • hausoftina
    Reply hausoftina Wednesday 16th January, 2013 at 8:40 pm

    I really like the last shot! It’s so effortlessly sexy, and the hem of the skirt is very interesting!

  • lanalang
    Reply lanalang Wednesday 16th January, 2013 at 8:39 pm

    Classy looks 🙂

  • Reply AmberB Wednesday 16th January, 2013 at 8:10 pm

    Elegant

  • sommy7
    Reply sommy7 Wednesday 16th January, 2013 at 6:16 pm

    Very Classy Looks

  • Reply cindyhu_1234 Wednesday 16th January, 2013 at 5:30 pm

    amazing!

  • Reply yslyenom Wednesday 16th January, 2013 at 4:40 pm

    Yes, really elegant and classy.

  • Reply vikki18 Wednesday 16th January, 2013 at 4:21 pm

    pretty cool

  • Reply Jane Wednesday 16th January, 2013 at 1:44 pm

    Beautiful garments.

  • Reply foxoduck Wednesday 16th January, 2013 at 12:26 pm

    so elegant

  • Reply romvar Wednesday 16th January, 2013 at 11:59 am

    Love these pieces. I think they’re demure but sooo sexy.

  • Reply BellaB Wednesday 16th January, 2013 at 11:43 am

    Nice pieces.

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