I have to admit, the velour “Juicy” tracksuits left me a little scarred, and fairly wary of the Juicy Couture brand.
Tapping three international top models like Candice Swanepoel, Natasha Poly and Isabeli Fontana is in my opinion, the best move to date for Juicy Couture’s Spring 2013 advertising run.
Shot by in demand duo Inez van Lamsweerde and Vinoodh Matadin, the girls are shot against classic LA scenery, representing some of Cali’s archetypal girls,the Malibu Girl, the Sailor Girl and the Glamour Girl.
While there is still the hint of the velour terror in there, the collection is alternately packed full of vibrant colours, sex appeal, luxe leather, on trend embroidered knits and fun ghetto bling that makes it a collection worthy Miss Swanpoel.
See for yourselves below and weigh in with your thoughts in the comments below!