More and more high street brands are making a move to support PETA and animal rights this year. If you were looking to buy an angora sweater soon it may be a lot harder. Fashion brands are increasingly choosing to support animal rights and the safety of rabbits over production of Angora products.
PETA has been campaigning with brands with some pretty intense materials (which you can watch here, but graphic warnings are advised) within which there is a video showing us the absolutely horrifying ways that rabbits are harvested for fur which includes being tied down, and alive as their fur is ripped out.
Much of this occurs in China, where 90% of angora comes from where laws are a little more lax. However the onus is not just on China as a country to abolish these industry practices. Retailers and brands are the ones who demand this product for consumption and in turn we as the consumer, and so the buck really needs to stop with all of us.
H&M and Acne have been the first to halt production of angora products following the video’s release. H&M has even put into place policies that allow customers to return all angora products for a full refund.
Other brands that have joined the cause include Stella McCartney, Topshop, Whistles, Calvin Klein and Marks & Spencer.
Those that havent so far are Gap, and sites like Net-a-Porter and Shopstyle still offer up angora products.
While there is still a long way to go in ensuring our clothing and the products we buy are ethically produced and there are stil many other products that have an adverse effect, its a great first step!
What do you think?