Label Love: Apom

Whimsical and dreamy describes APOM’s debut collection ‘Little Lost Land’. APOM stands for A Part Of Me, and the two new designers want every garment to form a connection with the wearer.  The collection uses a soft palette of delicate pinks, burgundy, cream and navy, as well as picturesque prints, all of which conjure up images of a romantic summer.

Kate Brook and Kasja Kvernmo are the two Melbourne girls who designed the collection, which recently won the Fashion Exposed Best Apparel Award for a debut collection. They created easy to wear summer garments that encapsulated what APOM is about, beautiful prints, a nostalgic design aesthetic and a dedication to quality fabrics and quality make.

There are floaty dresses, loose crop tops, printed shirts and a range of dainty high waisted skirts. All are staple items that could easily be integrated into your sartorial arsenal.

Check out our favourite looks from the Spring/Summer 2012 collection below or head here for more!

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25 Comments

  • newbie
    Reply newbie Friday 7th December, 2012 at 12:07 am

    so pretty!

  • Reply adnrew Wednesday 5th December, 2012 at 8:05 pm

    great photos!

  • Reply adnrew Wednesday 5th December, 2012 at 8:04 pm

    great lookbook

  • Reply ragdollbaby Monday 3rd December, 2012 at 2:20 pm

    Too “country-bumpkin” style for me

  • Reply KatP Monday 3rd December, 2012 at 9:33 am

    SO FREAKING CUTE!

  • kelgri
    Reply kelgri Sunday 2nd December, 2012 at 9:44 pm

    love love love the plain jane edge look

  • Reply AmberB Sunday 2nd December, 2012 at 7:45 pm

    Beautful!

  • Reply aalana Sunday 2nd December, 2012 at 3:16 pm

    love it

  • Reply Alysia Sunday 2nd December, 2012 at 12:33 pm

    So sweet!

  • Reply Whatthe Sunday 2nd December, 2012 at 8:34 am

    colour scheme is relaxing.

  • Reply dj23249 Sunday 2nd December, 2012 at 5:56 am

    A little too drab

    • Reply yslyenom Sunday 2nd December, 2012 at 6:59 pm

      Yeah…some of the outfits are staid-looking. Remind me of the clothes worn by school teachers or proper nice girls esp. from the 50s.

  • Reply yslyenom Saturday 1st December, 2012 at 11:58 pm

    I don’t really like some of the outfits.

  • Reply Claireo Saturday 1st December, 2012 at 11:23 pm

    Love the colours!

  • Reply cindyhu_1234 Saturday 1st December, 2012 at 9:37 pm

    nice! love the collection!

  • sommy7
    Reply sommy7 Saturday 1st December, 2012 at 7:47 pm

    Not very colourful

  • DearMonet
    Reply DearMonet Saturday 1st December, 2012 at 6:21 pm

    Very pretty!!!! 🙂

  • Reply maggielyly Saturday 1st December, 2012 at 4:11 pm

    pretty

  • Reply Jane Saturday 1st December, 2012 at 2:19 pm

    A beautiful and elegant collection.

  • Reply foxoduck Saturday 1st December, 2012 at 1:59 pm

    Hmmm not really my style but still pretty

  • newbie
    Reply newbie Saturday 1st December, 2012 at 10:09 am

    loving the hues

  • make up magic
    Reply make up magic Saturday 1st December, 2012 at 9:58 am

    I love this collection. The pastels are gorgeous.

    • newbie
      Reply newbie Saturday 1st December, 2012 at 10:12 am

      <3

  • Reply jenniqua Saturday 1st December, 2012 at 9:22 am

    Very whimsical and feminine.

    • newbie
      Reply newbie Saturday 1st December, 2012 at 10:14 am

      agreed!

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